Multichannel Survey 2020: SBS VICELAND / Food / World Movies / NITV

It’s time once again for the annual Multichannel Survey, in which networks are invited to highlight their titles and performance on their multichannels.

This is the 9th year TV Tonight has conducted the survey.

This year we begin with the four SBS multichannels, two of which are in High Definition, and a focus on Indigenous, Culinary, Arthouse and Youth programming.

National Indigenous Television (NITV)

Brand Identity: NITV provides an essential platform for Aboriginal and Torres Strait Islanders and offers all Australians an opportunity to share and celebrate First Nations’ cultures, stories and voices.

Target Demographic: NITV welcomes all Australians who are interested in Indigenous culture and targets a diverse audience across both metro and regional markets.

Format / Tech Playout: SD, MPEG2

2020 Ratings Share / Demo Performance: NITV has continued to grow since it launched as part of SBS on free-to-air television in December 2012 and on average reaches over 2 million Australians per month.
*Source: OzTAM + RegTAM FTA Database, NITV, 12/2012-08/2020, Sun-Sat, 0200-0200, Combined 5min Cons Reach, Total Individuals, Consolidated 28.

Key Titles: The Beach, Looky Looky Here Comes Cooky, Karla Grant Presents, The Point, Over the Black Dot, National Indigenous Music Awards, Family Rules Season 3, Little J & Big Cuz Season 2, Thalu, Faboriginal, Yokayi Footy, On The Record, On Country Kitchen Series 2, Kriol Kitchen Series 4, Sunrise Ceremony (January 26), Koori Knockout, National Indigenous Fashion Awards, Marni, Future Dreaming.

First-Run Australian Content: The Beach, Looky Looky Here Comes Cooky, Karla Grant Presents, The Point, Over the Black Dot, National Indigenous Music Awards, Family Rules Season 3, Little J & Big Cuz Season 2, Thalu, Faboriginal, Yokayi Footy, On Country Kitchen Series 2, Kriol Kitchen Series 4, Sunrise Ceremony (Jan 26), Koori Knockout, National Indigenous Fashion Awards, Marni, Future Dreaming.

Recent Success Stories:

The Beach:
Warwick Thornton’s The Beach not only touched on some of the most important and timely themes of 2020 – isolation, mental health and escapism – and saw a reach of 1.4 million people across its telecast on NITV and SBS.

The Point: Black Lives Matter
2020 has been a strong year for The Point, particularly its Black Lives Matter special with audiences turning to NITV as a trusted source on Indigenous and Torres Strait Islander discussions in Australia. With Netflix endorsing the program, asking their audience to switch off their service and turn on NITV for the program, the episode saw a 770 per cent increase.

Karla Grant Presents – Our Law:
The hotly anticipated Karla Grant Presents: Our Law premiered following a meteoric reception by mainstream and Indigenous media nationwide off the back of conversations about policing in Australia. The program galvanised NITV’s unique voice amidst a moment in history where it is sorely needed with the episode seeing a 381 per cent increase.

*Source: OzTAM + RegTAM , 29/05/2020 + 03/06/2020 + 22/06/2020, NITV, Metro + Regional Average Audiences, 5min Consec Reach, Total Individuals, Consolidated 28.

Upcoming Key Titles: Trickster, Little J & Big Cuz Season 3, The Fight Together, Going Places with Going Places with Ernie Dingo Season 4, Strait to the Plate.

Upcoming Changes to Playout / New Channels: None

SBS World Movies

Brand Identity: SBS World Movies is a dedicated free-to-air 24/7 movie channel celebrating the very best of world cinema in HD quality. The channel broadcasts over 700 films each year and at least half of all titles are in a language other than English.

Target Demographic: Movie lovers, aged 25-54
Format / Tech Playout: HD MPEG-4
2020 Ratings Share / Demo Performance:
SBS World Movies has found its audience since launching in July 2019, with noticeable growth in 2020 particularly during the COVID lockdown months with an average 1.2%* Metro audience share.
*Source: OzTAM + RegTAM FTA Database, SBS World Movies, Sun-Sat 0200-0200 + 1800-2400, 01/07/2019-30/06/2020, FTA Shares, Total Individuals, Consolidated 28.

Key First Run Titles:
• Cold War
• A Fantastic Woman
• Land of Mine
• Leave No Trace
• Don’t Look Now

First-Run Australian Content:
• Ali’s Wedding
• Jasper Jones
• My Brilliant Career
• Under the Cover of Cloud
• Buoyancy
• The Infinite Man

Recent Success Stories: Good Friday drew the channel’s largest audience since launch (driven by films Hunt for the Wilderpeople and Lion) with 947,000 Total Individuals (Metro + Regional).
*Source: OzTAM + RegTAM FTA Database, SBS World Movies, 01/07/2019-30/06/2020, Sun-Sat 0200-0200, Combined 5 Minute Consecutive Reach, Total Individuals, Consolidated 28

Upcoming Key Titles:
• Beanpole
• Lean on Pete
• American Gangster
• Spotlight
• Sobibor
• American Animals
• Do The Right Thing
• Beautiful Boy
• Once Upon a Time in America

Upcoming Changes to Playout / New Channels: None.

SBS Food

Brand Identity: SBS Food is the only Australian 24/7 free-to-air food channel offering audiences a broad range of food programming. With a focus on distinctive Australian and international content, SBS Food enables audiences to explore the world and be inspired through cooking, cuisine and culinary cultures.

Target Demographic: Female 25-54

Format / Tech Playout: 16:9 SD playout by Deluxe

2020 Ratings Share / Demo Performance:
SBS Food reaches an average of more than 4.0M Australians each month – peaking during the COVID lockdown in April 2020, which delivered Reach of over 4.4M Australians.
*Source: OzTAM + RegTAM FTA Database, SBS Food, Sun-Sat 0200-0200, 01/08/2019-31/07/2020, Combined 5min Cons Reach, Total Individuals, Consolidated 28.

Key Titles:
Bake with Anna Olson
Rachel Khoo: My Swedish Kitchen
Donal’s Cook, Eat, Burn
Come Dine With Me UK
Bonacini’s Italy
John Torode’s Australia
Food Safari Earth
Food Safari Water
Secrets of the Factories
Gino’s Italian Escape: Hidden Italy
Pati’s Mexican Table
Made In Britain
Beautiful Baking with Juliet Sear
Anthony Bourdain: Parts Unknown
Ainsley’s Mediterranean Cookbook

First-Run Australian Content:

Ainsley’s Australian Market Menu
Loving Gluten Free
Asia Unplated with Diana Chan
Cook Like An Italian with Silvia Colloca
The Sweet Life with Elise Strachan
Jimmy Shu’s Taste of the Territory
Wok Vs Pot with Marion and Silvia
Tropical Gourmet: New Caledonia

Recent Successes:
The Cook & The Chef, Nigelissima, Rick Stein’s From Venice to Istanbul and Come Dine With Me UK are among the channel’s most popular shows.

Upcoming Key Titles:
Adam Liaw’s Roadtrip for Good
Living On The Veg
Mary Berry Classic
Nadia’s Family Feasts
Jamie’s Easy Christmas Countdown
Gordon’s Ultimate Christmas
Jamie’s Ultimate Veg
Jamie’s Great Italian Escapes
Jamie & Jimmy’s Food Fight Club
John Torode’s Asia
Gordon Ramsay’s Unchartered
Pacific Island Food Revolution
Top of the Shop with Tom Kerridge

Upcoming Changes to Playout / New Channels: None

SBS VICELAND

Brand Identity:
It’s a TV channel. It’s about curiosity, empathy and trying to understand the world around you.

Target Demographic:
Primary: 16-39-year-old
Secondary: 25-54-year-old

Format / Tech Playout: MPEG4 High Definition

2020 Ratings Share / Demo Performance:
Now in its 11th year on-air (first launched as SBS Two in 2009), the channel has delivered some of its best performing months ever this year, with the channel also now into its fourth consecutive year of audience growth, an especially impressive feat amongst a declining linear market.

• Total Individuals: During the second half of FY20, SBS VICELAND grew its primetime average audience by +14%, when compared with the first half of FY20
• 25-54s: During the second half of FY20, SBS VICELAND grew its primetime average audience by +12%, when compared with the first half of FY20
• The channel delivered a Reach (5minute consecutive minimum) of over 945K on 24 May, driven by six consecutive broadcasts of sci-fi cult classic The Fifth Element
• Consistent top performers across FY20 included gameshow 8 Out of 10 Cats Does Countdown, New Zealand comedy Wellington Paranormal, NBL and films such as The Godfather trilogy, Monty Python, Conan the Barbarian and Bone Tomahawk.

*Source: OzTAM + RegTAM FTA Database, SBS VICELAND, Sun-Sat 0200-0200 + 1800-2400, 01/07/2019-30/06/2020, Combined Average Audiences, Total Individuals + People 25-54, Consolidated 28, FTA Shares, Combined Average Daily Reach – Minimum 5 Minute Consecutive

Key First Run Titles:
Travel Man, Takeshi’s Castle Indonesia, Full Frontal with Samantha Bee, Adam Ruins Everything, Punk, Difficult People, Couples Therapy, Letterkenny, Only Connect.

First-Run Australian Content:
Lady O’Loughlin, Sex and Death, The Last Year of Television 2020, NBL

Recent Success Stories:
8 Out of 10 Cats Does Countdown, The X-Files, Jeopardy, Forged in Fire, Abandoned Engineering, Taskmaster, The Tesla Files, NITV News.

Upcoming Key Titles:
Wellington Paranormal S3, High School Mums, Patriot Brains, Vice Investigates, Big Fat Quiz of the Year 2020, The Casketeers S4, United Shades of America, 8 Out of 10 Cats, The Unxplained with William Shatner, Vagrant Queen, Planet Sex, Why Women Kill, Years of Living Dangerously, Forged in Fire Latin America, If You Are The One.

Upcoming Changes to Playout / New Channels: None

Updated.

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