New general manager for SBS on Demand
Matthew Hancock to oversee a jewel in the SBS crown.
- Published by David Knox
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- Filed under News
SBS has promoted Matthew Hancock as General Manager, SBS On Demand.
His current position is Head of Priorities and Planning for SBS’s TV and Online Content Division where he leads project management and analysis functions, and has been instrumental in the strategic approach across television and digital portfolios. He joined SBS in 2016 from roles at Screen Producers and Screen Australia, and has more than 20 years experience in the media industry.
Hancock replaces previous General Manager, Abigail Thomas, who recently took up a role in the Corporate Strategy team.
Marshall Heald, Director of TV and Online Content, SBS, said: “I’m delighted to announce the appointment of Matt into the role of General Manager for SBS On Demand. He brings a unique mix of strategic experience and analytical skill from extensive experience working in the sector, along with a deep understanding of our audiences and the evolving streaming environment we operate in.
“SBS On Demand has experienced significant growth and success in recent years, testament to the dedicated team and leadership who have focused on building the platform and its offering for audiences in an increasingly competitive and rapidly changing market. Matt is well placed to further develop and drive our strategy, taking SBS On Demand into its next phase as we continue to evolve the platform and improve our offering for audiences.”
Matthew Hancock said: “SBS On Demand is Australia’s most distinctive streaming destination, with more than 9,000 hours of content in over 50 languages for free. I’m thrilled at being able to collaborate with a passionate team of specialists that put audience first, dedicated to building a world-class user experience that connects our viewers with a unique, compelling and evolving content proposition unlike any other. There are exciting times ahead.”
SBS On Demand has surpassed eight million registered users, and is the first media operator in Australia to offer Simplified Chinese and Arabic, with more languages to come.
Hancock will commence in the role from 14 September.
5 Responses
You can get an add free All4 and itv hub+ at £3.99 each in the UK. Would definitely interest me.
I would like to suggest at the ready upcoming programs, program details (consumer advice) and EPG information on the same page as the live streaming SBS channels for a more comprehensive experience.
Can there be a Paid version of the app? I’d like no commercials please.
Not a bad idea. They should explore two models.
Put the idea forward! So many shows I’d like to watch but I’m passing on them and finding other things to watch on Prime/Netflix etc.