In case you hadn’t already heard, Bluey is a TV phenomenon.
Not just a multichannel ratings star, nor an awards-grabber, the ABC KIDS show knocks it out of the park when it comes to Timeshifted viewing.
Bluey doesn’t just top the #1 spot in 28 Day Timeshifted viewing.
Bluey episodes take up 187 of the Top 200 Timeshifted shows in 2020. Yes, you read that correctly.
It’s an astounding result.
An episode of Bluey on March 21 drew 160,000 viewers but drew another 590,000 viewers in 7 days. Then another 682,000 in the next 28 days. Its final number is a massive 1.43m viewers. Who says kids don’t watch TV? The date is notably tied to Australia’s first lockdown.
16 other Bluey episodes this year finished above the magic million.
It’s another reminder that Overnight audiences do not give the full picture in how audiences are watching Television in 2020.
These are the top Timeshifted brands so far in 2020.
|Rank||Title||Channel||Date||Overnight||Timeshift to 28||Total|
|47||The Snail & the Whale||ABC KIDS||4/4||11,000||438,000||528,000|
|166||War of the Worlds||SBS||9/7||311,000||261,000||572,000|
|177||Lego Masters: Winner Announced||Nine||18/5||1,434,000||258,000||1,692,000|
|226||Peppa Pig||ABC KIDS||26/3||109,000||228,000||337,000|
|233||The Good Doctor||Seven||14/4||361,000||222,000||583,000|
|248||Big Block Singsong||ABC KIDS||9/4||141,000||213,000||354,000|
|260||Married at First Sight||Nine||6/2||992,000||206,000||1,198,000|
|273||Dog Loves Books||ABC KIDS||30/4||118,000||199,000||317,000|
TV Tonight publishes regular Timeshifted data in a sub-menu under Ratings.
© OzTAM Pty Limited 2020. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM.