Why there is Bluey… and then there is daylight
When it comes to top Timeshifted shows in 2020 nobody comes close to ABC KIDS star.
- Published by David Knox
- on
- Filed under News, Top Stories
In case you hadn’t already heard, Bluey is a TV phenomenon.
Not just a multichannel ratings star, nor an awards-grabber, the ABC KIDS show knocks it out of the park when it comes to Timeshifted viewing.
Bluey doesn’t just top the #1 spot in 28 Day Timeshifted viewing.
Bluey episodes take up 187 of the Top 200 Timeshifted shows in 2020. Yes, you read that correctly.
It’s an astounding result.
An episode of Bluey on March 21 drew 160,000 viewers but drew another 590,000 viewers in 7 days. Then another 682,000 in the next 28 days. Its final number is a massive 1.43m viewers. Who says kids don’t watch TV? The date is notably tied to Australia’s first lockdown.
16 other Bluey episodes this year finished above the magic million.
It’s another reminder that Overnight audiences do not give the full picture in how audiences are watching Television in 2020.
These are the top Timeshifted brands so far in 2020.
Rank | Title | Channel | Date | Overnight | Timeshift to 28 | Total |
1 | Bluey | ABC KIDS | 21/3 | 160,000 | 1,272,000 | 1,433,000 |
47 | The Snail & the Whale | ABC KIDS | 4/4 | 11,000 | 438,000 | 528,000 |
145 | Vera | ABC | 12/7 | 626,000 | 280,000 | 906,000 |
166 | War of the Worlds | SBS | 9/7 | 311,000 | 261,000 | 572,000 |
176 | Dublin Murders | SBS | 19/2 | 228,000 | 258,000 | 486,000 |
177 | Lego Masters: Winner Announced | Nine | 18/5 | 1,434,000 | 258,000 | 1,692,000 |
185 | Numberblocks | ABC KIDS | 26/5 | 52,000 | 252,000 | 304,000 |
192 | Killing Eve | ABC | 26/4 | 225,000 | 245,000 | 469,000 |
202 | Rosehaven | ABC | 8/7 | 468,000 | 241,000 | 709,000 |
209 | The Capture | ABC | 20/3 | 467,000 | 236,000 | 166,000 |
217 | Informer 3838 | Nine | 27/4 | 565,000 | 233,000 | 798,000 |
226 | Peppa Pig | ABC KIDS | 26/3 | 109,000 | 228,000 | 337,000 |
233 | The Good Doctor | Seven | 14/4 | 361,000 | 222,000 | 583,000 |
237 | Doctor Doctor | Nine | 4/3 | 477,000 | 219,000 | 696,000 |
248 | Big Block Singsong | ABC KIDS | 9/4 | 141,000 | 213,000 | 354,000 |
260 | Married at First Sight | Nine | 6/2 | 992,000 | 206,000 | 1,198,000 |
263 | Gogglebox | 10 | 23/4 | 599,000 | 205,000 | 804,000 |
273 | Dog Loves Books | ABC KIDS | 30/4 | 118,000 | 199,000 | 317,000 |
290 | Mystery Road | ABC | 10/5 | 576,000 | 192,000 | 768,000 |
294 | 9-1-1 | Seven | 10/2 | 500,000 | 191,000 | 691,000 |
TV Tonight publishes regular Timeshifted data in a sub-menu under Ratings.
© OzTAM Pty Limited 2020. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM.
8 Responses
Still outrates Bolt.
I’m happy for the show’s success but I must be the only person who does not like Bluey. Most of the show is just Bluey and friends playing really silly games or partaking in annoying behaviour (especially toilet humour incidents) that I’d certainly not want my children mimicking around the home. I know they teach a “lesson” at the end, but most of the entertainment value of the show is in the silliness that goes on, and I think it’s easy for the overarching point to be missed in favour of the silly shenanigans.
It’s ridiculous how high the ratings are for it timeshifted. It shows the power of the show and its great to see kids tv doing so well and honestly it’s not surprising. However, the thing for me though is you can’t compare them imo because Bluey episodes are around 7-8 minutes long whereas most shows are around 42 minutes running time. It’s a completely different ballgame.
Shows how much Australians have relied on ABC and SBS’s catch-up platforms and content during this time.
This isn’t data for VOD platform. This is people that record and watch back
Dave McCormack would be very happy! A program suitable for both kids and family. Tonight’s Hard Quiz has someone who’s a expert on the show.
Just shows you Australian are watching dramas and reality barely mentioned in this table! Reality relies on overnight viewers.
Many of these shows have been viewed my our household, notably Bluey, The Capture, Informer 3838, Mystery Road and Rosehaven. I was surprised but pleased to see Dublin Murders high up in the list. Shows you SBS Demand is a well supported platform with some great offerings. And interestingly ABC iView also out ranks the commercial networks when it comes to results.
Thank you for sharing. Still yet to view Killing View but it’s banked up to watch…
Reality kicks in on VOD