The decision is another step in keeping the Foxtel-owned streaming platforms separate from the Foxtel brand.
A spokesperson told TV Tonight, “We know a small number of customers have chosen to access Kayo and Binge through the Foxtel Now box. We apologise for the inconvenience associated with this change and we a happy to discuss with them with the range of options available through Foxtel Now including the Sport Pack and the mobile access they have through Foxtel GO.”
Since launching, both sports streamer Kayo and entertainment streamer Binge, have been conscious to push products separate from the traditional Foxtel brand. Both have been successful in finding new subscribers at a time when traditional Foxtel has faced cord-cutting.
But the move to uncouple the three may be less convenient for users who traditionally had all three housed in one destination.
The timing is also inconveniently just before AFL, NRL Finals and Bathurst 1000.
“Binge and Kayo content is already available to Foxtel Now customers. For example, the Sport Pack can be added to the Base Pack for a similar price (currently $25/month) to Kayo, and this provides a simpler, all in one place solution for Foxtel Now customers,” a statement read.
“Binge and Kayo remain available on a wide-range of Android TVs, and are also available through the Apple TV, Android TV and Telstra TV boxes. Binge and Kayo subscribers will continue to be able to use Chromecast to watch on their television through their smartphone, tablet or computer.”