NRL Grand Final breaks Live BVOD record
More and more people turned to 9Now Live streaming to watch Storm beat Panthers.
- Published by David Knox
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- Filed under News
Sunday night’s NRL Grand Final broke a record of its own -the biggest Live BVOD Audience of all time.
Broadcast Video on Demand, sometimes referred to as Catch-Up TV, can be watched either Live (via live streaming) or on-demand via set-top box, personal computer, mobile device or Connected TV.
Sunday’s match between Penrith Panthers and Melbourne Storm secured a Live Average BVOD Audience of 153,000 on 9Now. This equates to 19.6 Million minutes and 500,000 stream starts.
Overwhelmingly, the content was streamed by People 25-54, with that demographic accounting for 64% of viewing.
The massive digital audience also drove 9Now to achieving its biggest BVOD streaming day ever, with a total of 57.5 million minutes.
9NOW has the top 3 biggest Live streamed programs this year across commercial free-to-air television:
2020 Live BVOD | |
NRL Grand Final Match Nine | 153,000 |
2020 Australian Open D14 – Men’s Final Nine | 86,000 |
Married at First Sight Finale Nine | 79,000 |
Big Brother: Winner Announced Seven | 78,000 |
Hamish Turner, Nine Program Director, said: “What these figures illustrate is that live sport is such a significant growth area for 9Now. To have more than a quarter of a million people tune into the match via 9Now is a phenomenal result. In the coming months the State of Origin and Australian Open will also deliver significant year-on-year growth to the platform.”
In 2020 ABC iview has the most overall BVOD, while Nine has the most Live.
Live | Catch – Up | Total | |
ABC | 25.98 | 34.63 | 32.59 |
Nine | 32.19 | 19.23 | 22.30 |
Seven | 29.83 | 19.95 | 22.29 |
SBS | 1.08 | 17.40 | 13.54 |
10 | 10.92 | 8.78 | 9.29 |
Source: OzTAM Live VPM, NRL Matches Only, 25/10/2020 – 25/10/2020, includes co-viewing on connected TV devices; Share based on CFTA OzTAM Live+VOD VPM Minutes Jan 1st to October 25th, 2020, includes co-viewing on connected TV devices.
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- Tagged with NRL, NRL Grand Final, State of Origin
2 Responses
Funny I had to watch the GF on my phone because a storm knocked out my power for 10 hours on Sunday so I was one of them.
I think part of it is it’s extremely hard to get decent reception on digital channels, especially Channel Nine.