Upfronts 2021: 10 Peach, 10 Bold, 10 Shake
Neighbours, Dive Club, Bureau of Magical Things amongst local titles on 10 mutlichannels in 2021.
- 10 Peach: Neighbours
- 10 Bold: new NCIS: New Orleans, MacGyver, SEAL Team
- 10 Shake: local kids’ dramas: Dive Club, The Bureau of Magical Things
- 10 Shake: Inside Amy Schumer, Pimp My Ride, Just Tattoo Of Us USA
Yesterday as part of its 2021 Upfronts 10 also announced a handful of new titles for its multichannels, including local Kid’s dramas Dive Club and a new season of Bureau of Magical Things.
Network 10 Head of Programming, Daniel Monaghan, said: “With access to the most entertaining and engaging content in the world through ViacomCBS, 10 Peach and 10 Bold have really hit their stride.
“The addition of 10 Shake to our family of channels has been fantastic. With 10 Bold up 17% year-on year and 10 Peach up 9% year-on-year, I am proud to say we are the only network where all our multi-channels are growing.”
10 Bold the #1 commercial multi-channel in total people.
Monaghan said: “10 Bold is the fastest growing commercial multi-channel, up 17% year-on- year. It’s also up 24% year-on-year in its key demographic of people over 40 and has achieved a phenomenal 20 months of consecutive year-on-year audience growth.”
Returning series include Law & Order: SVU, NCIS, NCIS: Los Angeles and CSI: Miami and Hawaii 5-0.
10 Bold is also boasting brand new first-run seasons of L.A.’s Finest Season 2, NCIS: New Orleans Season 7, MacGyver Season 5 and SEAL Team Season 4.
10 Peach features Friends, The Big Bang Theory, Seinfeld, Mom, 2 Broke Girls and Australia’s longest running drama, Neighbours.
Monaghan said: “We’ve been building great momentum on 10 Peach this year. It is up 32% year-on-year in its key demographic of 16 to 39s. Not only is it the #1 multi-channel in this demographic, but it has also achieved 37 consecutive weeks of year-on-year growth.”
Newly launched 10 Shake boasts more hours of kids content than any other commercial multi-channel and free-to-air premieres of shows for Under 40s including South Park Season 24, The Daily Show with Trevor Noah and The Late Late Show with James Corden. There will also be free-to-air premieres of Ridiculousness, Teen Mom OG, Comedy Central Stand Up, Ex on the Beach, Drunk History (S4-5), BoJack Horseman (S3-6), Catfish (S6-7), and Tosh.0.
Also joining the 10 Shake lineup is Inside Amy Schumer, Pimp My Ride and the free-to-air premiere of Just Tattoo Of Us USA.
Aussie kids’ shows include local titles Totally Wild, Ready Set Dance, Crocamole and Scope, as well as brand new children’s drama series Dive Club and The Bureau of Magical Things.
International titles include Paw Patrol, Blues Clues & You!, Blaze and the Monster Machines, The Thundermans, SpongeBob SquarePants, The Loud House and Henry Danger plus Paramount and Roadshow movies.