ABC has confirmed Wednesday November 25 for its 2021 virtual Upfronts.
This marks the first time ABC has branded its annual event as “Upfronts” -a US term aimed at advertisers, but which has since been adopted down under.
In the past ABC has referred to a ‘Programming Slate’ or ‘Showcase.’
In its invitation Costa Georgiadis tells media guests, “You’ll be the first to discover the fantastic line-up of shows and personalities coming to the ABC next year. We’ll be announcing new shows, returning favourites and sharing sneak peeks of what’s in store.”
SBS has their Upfronts next week on November 18.