“It was like the Frontline of Breakfast TV”
James Mathison reflects on 10's "disastrous" 2013 breakfast experiment, Wake Up.
This week marks 7 years since Wake Up, 10’s last foray into breakfast television, was launched.
The ambitious show, the brainchild of producer Adam Boland, ran for only six months, broadcasting Live from Queenscliff Surf Club at Manly Beach.
But despite hopes to reinvent Breakfast television, it struggled against the titans, Sunrise and Today.
Co-host James Mathison recently reflected on the project telling TV Tonight, “That was easily the most disastrous thing I’ve ever been anywhere near. On so many levels!
“It was like the Frontline of breakfast TV, the sequence of events around that….
“But what came out of it was a very close, beautiful relationship with a super, dear friend of mine, Natarsha Belling. So that was my big takeaway from what was not an overly-glorious moment for 10.”
Mathison & Belling hosted the show with Natasha Exelby, and Nuala Hafner at Federation Square in Melbourne. Contributors included Sam Mac, Andrew Rochford & Maude Garrett.
Being in Manly was also not without its location challenges, including the trek to get talent to the location in the early hours. It also filmed daily at a venue which was still used by its surf club, and there was also the elaborate laying of cables all the way from Pyrmont for broadcast quality pictures.
“People were wedded to that and there were things around it they never really wanted to countenance,” Mathison recalls.
“Getting out to Manly at peak hour… what we would do in the middle of winter… there’s a book in that!”
November 2013 was also the launch for Studio 10, which has remained, but undergone a recent cast overhaul.