Upfronts 2021: SBS: live blog

SBS is now unveiling its 2021 Upfronts in a virtual presentation to advertisers and media.

Across their channels, the slate is chockful of drama, documentary, food and entertainment.

It begins with an acknowledgement of country, of course.

James Taylor managing director greets everybody and talks about 2020’s unexpected year, ready to showcase programmes “in all their diversity.”

New languages coming to SBS on Demand: Hindi, Korean and Vietnamese. SBS will also introduce virtual channel experiences in Arabic and Simplified Chinese in 2021.

10 years deal for Tour de France recently renewed. A showreel of Sport follows.

Over the Black Dot returns to NITV. Koori Knockout back.

Robbie McEwan excited for Tour de France.

SBS Director of Media Sales, Adam Sadler, talks to advertisers, saying SBS is “most trusted” with Australians.

“The Future of TV is niche,” he says…..”it won’t be long before niche is the new norm…”

He adds, “We reach people not reached by Seven, Nine and 10.”

No more than 5 minutes of ads per hour, compared to 15 mins for others.

I have to say these exec speeches are handsomely shot by SBS.

A showreel for SBS on Demand (TVT to publish shortly).: Shadowplay, Romulus, Handmaid’s Tale, Why Women Kill, War of the Worlds, Shrill, Bloodlands, The Sister (and yes I’m sure I spotted Bosch).

Montaigne at the piano, promises a great new song for Eurovision in Rotterdam. Hope so!

Now Marshall Heald talks SBS content and diversity.

SBS on Demand digital local dramas, Iggy & Ace and The Tailings.

New Gold Mountain filming with Mulan and Dead Lucky’s Yoson An alongside Vikings’ Alyssa Sutherland, Christopher James Baker from True Detective, actor Dan Spielman (The Code), and new talent Mabel Li (The Tailings).

Local drama Copping It Black from Bunya.

Stars of The Unusual Suspects talk about new heist drama.

VICELAND topremiere new panel show Patriot Brains, plus VICE Investigates more 8 Out of 10 Cats Does Countdown, Taskmaster, Wellington Paranormal, The Casketeers.

Now on SBS World Movies showreel.

Jess Hill is host of domestic abuse 3 part documentary See What You Made Me Do. Whoa… this reel is heavy stuff.

Jay Laga’aia hosts literacy doco Lost for Words. 3 eps.

Jack Charles to feature in new season of Who Do You Think You Are? More docos Australia in Colour, Every Family Has a Secret, Untold Australia docos is back…. Celia Pacquola fronts Australia vs Anxiety as part of Australia Uncovered docos.

..and for NITV Going Places with Ernie Dingo, plus Incaceration Nation, The First Inventors with Rob Collins hosting,

Adam Liaw to host a 200 episode new SBS Food series The Cook Up with Adam Liaw every weeknight at 7pm. Returning are A Middle East Feast with Shane Delia, Cook Like an Italian with Silvia Colloca.

Strait to The Plate hosted by Aaron Fa’Aoso on NITV.

News boss Mandi Wicks boss talks about balanced, impartial content again noting “most trusted news.”

Director of Indigenous Content at SBS, Tanya Denning-Orman talks NAIDOC 2021 and Indigenous fashion awards.

Sydney Gay & Lesbian Mardi Gras (from SCG due to COVID safety).

Mastermind and Celebrity Mastermind return.

Little J & Big Cuz back for S3 on NITV.

Eurovision is back (we’re still waiting on how Rotterdam will stage it)

That’s a wrap….. full slate with more details is here.

This post updates (just hit refresh).

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