When Bluey upstages primetime…

Get ready for summer…. it was another very quiet Thursday, with The Block as the only serious entertainment show after 7:30.

In some cases Bluey‘s 331,000 drew better figures than primetime offerings.

The Block easily led its slot and the demos at 748,000.

That was ahead of 7:30 (601,000), Scottish Vets Down Under (373,000), Jamie’s Quick & Easy Food (267,000 / 242,000) and The Great Fire of London (174,000).

Paramedics (399,000), Joanna Lumley’s Silk Road Adventure (359,000), Law & Order: SVU (205,000), Britain’s Got Talent (215,000) and Insight just 60,000.

Nine network won Thursday with 29.9% then Seven 27.9%, ABC 18.4%, 10 16.3% and SBS 7.4%.

Nine News (832,000 / 820,000) was best for Nine. A Current Affair was 642,000 then Hot Seat (436,000 / 281,000) and Chicago Med (178,000).

Seven News was #1 at 943,000 / 930,000 for Seven then an extended Home & Away (498,000) and The Chase (454,000 / 275,000).

ABC News won its slot at 681,000. Death in Paradise (210,000) and The Drum (179,000) followed.

The Project pulled 416,000 / 281,000 on 10. 10 News First was 304,000 / 181,000.

On SBS it was SBS World News (162,000), Mastermind (73,000) and Fargo just 42,000.

The Morning Show: 126,000 / 75,000
Today Extra: 113,000 / 74,000
Studio 10: 37,000 / 33,000

OzTAM Overnights: Thursday 12 November 2020

15 Comments:

  1. Bluey upstages prime time because it is often better than some of the shows in prime time. I’ve only started watching it in the last few weeks following requests from the kids and the producers have clearly taken a leaf from the Peppa Pig book of 5 minute shows. Target the jokes at the parents so they can relate.

  2. I have no doubt that it is on the screens, but do the numbers for the shows either side of it drop off so bad that they don’t even rate a mention, or is there really targeted programming for this and this alone…

  3. Why does Ten persist with Jamie Oliver when clearly Aussies couldn’t give a rats ass about him anymore, watching paint dry would be more exciting. Studio 10 just keeps going down, Tristan is nice guy but wrong for the show and also the show has too many stupid topics and needs a complete change of look/Set the current look is not nice at all.

  4. I would assume every network has a money man or woman. I suppose it comes down to has the biggest bank balance ? Strange that TEN with the backing of ViacomCBS a multi billion company seems to be non engaging in Australian tv market.

      • I hate to say it, I don’t watch much morning TV, but Studio 10 I would catch more of.
        Now while Tristan might be easier on the eye, it’s like he’s trying to impress Sarah sometimes, his lack of knowledge of the Australian showbiz scene (I’m Irish also FYI) doesn’t help. Obviously a nice guy, but is holding Sarah back I feel

  5. When you hear seven and nine have removed quite a lot of children’s shows and need to make money, do you think they look at these numbers for bluey and wonder how they can re enter the children’s market somehow…

    • it would be ideal to have Seven and Nine return to producing children’s television, after Bluey’s awesome numbers. Often out-beating most of their offerings (bar the news).

    • Bluey is 5 minutes of TV that commerical TV can’t put ads in, and even if they could ads for junk food and anything profitable are banned. The BBC will make money from global distribution and merchandise, the ABC a tiny bit from local merchandise, and the producers will get their share for making it. The ABC’s with commissioning Bluey isn’t to make money, its to provide quality TV for kids to watch.

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