The AFL has extended it broadcast rights agreement with Foxtel and Telstra for a further two years,
to the end of the 2024 season.
The deal follows on from the earlier extension by the Seven Network, both totalling $946 million over the 2023-24 period.
CEO Gillon McLachlan said, “We’re very pleased. We’ve got great partnerships and we feel that we’ve got the best game in the world, partners that appreciate that and partners who are happy going forward supporting the industry because it’s Australia’s No.1 game.
“This deal is for another couple of years’ time. The events in Sydney this week has shown the uncertainty around COVID, which we believe will be around next year.
“This deal is a show of faith from our broadcast partners, it’s obviously a show of strength of our product, and what it enables us to do is work with our clubs, those in trouble and the stronger ones, with a four-year funding envelope.
“I feel very confident that we will rebuild the balance sheet of those clubs and the industry by the end of this agreement.
“We’ll work hand-in-glove with the clubs, even if next year continues to be uncertain, to make sure we make prudent decisions for the long-term strength of the clubs and the game.
“This deal with our long-term partners enables us to plan properly, review funding models, CBAs, soft caps and others through the first half of next year.”
Foxtel will continue to show every AFL and AFLW game live, including through Kayo, and will have replay and highlights rights.
Seven retains exclusive rights for the Grand Final but the AFL is conducting a review into October’s night time Grand Final, to be completed in March with a decision on the time of the 2021 Grand Final to be made “probably” in April.
“My personal preference is I’m open. Traditionally, I’ve supported a day Grand Final, I think I’ve been open about that, but it was an incredible experience at the Gabba for those of us who were fortunate enough to be there. So my decision and the Commission decision will be better informed by a proper engagement process we’re going through with industry figures and supporters,” said McLachlan.