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Imparja extends MediaHub partnership

Alice Springs-based broadcaster expands their broadcast services agreement for five more years.

Imparja recently renewed and expanded their broadcast services agreement with MediaHub Australia for five more years.

The Alice Springs-based network is licensed to broadcast Nine, 9GO! and 9GEM channels to 28 retransmission sites located in six states and territories. They also provide the Viewer Access Satellite Transmission services for those viewers who are unable to receive terrestrial signals.

“We are very pleased to extend our association with Imparja,” said Scott Jolly, MediaHub Head of Operations. “Imparja TV has some unique and dynamic operational requirements making MediaHub the perfect fit to manage the complexity of their channels. We have developed a highly collaborative working relationship with the entire team at Imparja that has developed into a true partnership.”

Imparja are also in the process of transferring their entire playout functionality to MediaHub, for digital television broadcast both terrestrially and via satellite.

Imparja CFO, Allen Cope, added, “We previously used our legacy equipment for parts of the signal transmission. However, by the first quarter of 2021 MediaHub will provide all broadcast equipment, transmission and feeds for the Nine programs. Imparja is placing its entire playout functionality with MediaHub along with the engineering and IT responsibilities that go with that changeover.”

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