Streaming boom across 2020
Lockdown has led to 17.3m Australians now watching a Subscription TV service.
Subscription TV numbers boomed in 2020 with viewers in lockdown from late March until late May and a second, longer lockdown Victorians.
Roy Morgan research claims shows 17.3 million Australians (82.1%) watched a Subscription TV service in an average four weeks, up 2.4 million (+16.2%) from a year ago.
Netflix, Foxtel, Stan, Disney+ and Amazon Prime have all seen lifts in the three months to September 2020 compared to the same three month period a year ago.
Netflix is by far Australia’s most watched subscription television service, with 14,168,000 viewers in an average four weeks, an increase of 2,265,000 viewers from a year ago (+19.0%). Over two-thirds of all Australians aged 14+ (67.2%) now watch Netflix in an average four weeks.
Foxtel experienced even faster growth across its services this year and now has a total of 7,748,000 viewers of either Foxtel, Foxtel Now, Kayo Sports or Binge in an average four weeks, up 2,363,000 viewers from a year ago (+43.9%).
Also growing viewership strongly during 2020 have been Stan, which grew 1,562,000 (+46.4%) to 4,928,000 viewers, Amazon Prime, up 2.158,000 (+190.2%) to 3,293,000 viewers and newcomer Disney+ which now has 2,870,000 viewers after being launched in late 2019.
Roy Morgan CEO Michele Levine said, “The strong growth for the leading services in the market shows Australians are increasingly viewing multiple services to find new and interesting content. For example over 5.6 million Australians watch both Netflix and Foxtel services in an average four weeks and nearly 4.7 million watch both Netflix and Stan.
“After a bumper year in 2020 the outlook for 2021 presents a new challenge as Government stimulus programs are progressively reduced and the ability to travel domestically (and in time internationally) without restriction is regained as border barriers come down and COVID-19 vaccines are rolled out.”
The data comes is derived from in-depth interviews with around 50,000 Australians each year. No data was supplied for Apple TV+, hayu or BritBox.
Number of Australians watching subscription television (SVOD/ Pay TV)
Source: Roy Morgan Single Source, July – September 2019, n= 12,641, July – September 2020, n= 16,541. Base: Australians aged 14+.