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Kyrgios scores as Nine recodes Australian Open

Ratings: Nine codes the tennis into shorter portions -but had a big win however you cut it up.

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After two nights of lukewarm numbers, Nine has its first big win in the Australian Open tennis ratings.

The win is down to two factors: a compelling Nick Kyrgios / Ugo Umbert  match and some clever recoding by Nine into shorter tennis portions -the latter pushes the averages higher.

Nine coded the tennis into 4 segments last night, which is not dissimilar to how Seven used to structure its AO: 7pm  pre match / 7:15pm  night / 9pm night session 2 / 10:30pm late.

But all’s fair in love, war and TV ratings, last night the Australian Open drew up to 704,000 viewers for Session 2. The night session was 625,000.

Hard Quiz topped entertainment shows at 598,000 eclipsing 7:30 (495,000), Ambulance: Code Red (366,000), Jamie’s Easy Meals for Every Day (268,000 / 217,000) and Britain’s Most Historic Towns (239,000).

Later The Weekly with Charlie Pickering led entertainment (507,000) then Aftertaste (352,000), The Bay (266,000 / 229,000) and QI (233,000).

Regardless of how you cut it up, Nine had a decisive win with a 34% share over Seven’s 24% then ABC 17.3%, 10 15.9% and SBS 8.7%.

Nine News was best for Nine at (841,000 / 829,000).

Seven News was #1 at 994,000 / 939,000. The Chase was 530,000 / 309,000 then Home & Away (510,000).

ABC News won its slot at 633,000. The Drum was 144,000 and The Last Leg drew 139,000.

The Project pulled 429,000 / 251,000 for 10. 10 News First was 359,000 / 239,000. Bull managed 163,000 / 145,000.

On SBS it was Michael Palin: Travels of a Lifetime (226,000), SBS World News (168,000 / 152,000) then Vikings (112,000). Mastermind was just 51,000.

Bluey barked up multichannels to the sound of 231,000.

Sunrise: 249,000
Today: 189,000
News Breakfast: 113,000 / 74,000

OzTAM Overnights: Wednesday 10 February 2021

20 Responses

  1. I would be enjoying the tennis even more if I could hear the sound on TV from the automated line-calling machine. Also, I’m somewhat missing the excitement of the players challenging! ;-)

    1. I saw Sorana Cirstea challenge the other day which I thought was really random because nothing was going to change as a result but maybe she wanted a longer breather.

  3. Both tennis matches were just phenomenal last night. all 4 played brilliant tennis. It was good to watch.

    On a side note I just want to point out I am not missing MKR at all. Usually it would be on as we know but it’s kind of good it’s not.

  4. Question, is that figure a combination of Nine and Gem or is that just a Nine figure because i know when tennis is on simultaneously it can code together. Its a much better result. I personally watched the Womens match on Gem.

    2. Much better on Nine. Seven’s coverage was full of promos for shows like MKR and they would even regularly zoom in on their network ‘stars’ watching in the stands. For years in QLD they would show the night matches on a one-hour delay, forcing you to sit through Home and Away while the rest of Australia watched live.

    3. Well, I think Nine is doing better than their broadcast last year, as Nine already said they showing two weeks on two channels. But I wish they would show the players’ press conferences live

      1. The press conferences are readily available on the Australian Open’s Youtube channel. I’d much rather play be on the TV than a presser which you can easily catch up on later.

  7. I know naturally the crowds at tennis are going to support the Aussie but gee I felt sorry for Humbert having to put up with them last night. He held his ground so long, I felt sorry for him.

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