After two nights of lukewarm numbers, Nine has its first big win in the Australian Open tennis ratings.
The win is down to two factors: a compelling Nick Kyrgios / Ugo Umbert match and some clever recoding by Nine into shorter tennis portions -the latter pushes the averages higher.
Nine coded the tennis into 4 segments last night, which is not dissimilar to how Seven used to structure its AO: 7pm pre match / 7:15pm night / 9pm night session 2 / 10:30pm late.
But all’s fair in love, war and TV ratings, last night the Australian Open drew up to 704,000 viewers for Session 2. The night session was 625,000.
Hard Quiz topped entertainment shows at 598,000 eclipsing 7:30 (495,000), Ambulance: Code Red (366,000), Jamie’s Easy Meals for Every Day (268,000 / 217,000) and Britain’s Most Historic Towns (239,000).
Later The Weekly with Charlie Pickering led entertainment (507,000) then Aftertaste (352,000), The Bay (266,000 / 229,000) and QI (233,000).
Regardless of how you cut it up, Nine had a decisive win with a 34% share over Seven’s 24% then ABC 17.3%, 10 15.9% and SBS 8.7%.
Nine News was best for Nine at (841,000 / 829,000).
Seven News was #1 at 994,000 / 939,000. The Chase was 530,000 / 309,000 then Home & Away (510,000).
ABC News won its slot at 633,000. The Drum was 144,000 and The Last Leg drew 139,000.
The Project pulled 429,000 / 251,000 for 10. 10 News First was 359,000 / 239,000. Bull managed 163,000 / 145,000.
On SBS it was Michael Palin: Travels of a Lifetime (226,000), SBS World News (168,000 / 152,000) then Vikings (112,000). Mastermind was just 51,000.
Bluey barked up multichannels to the sound of 231,000.
News Breakfast: 113,000 / 74,000
OzTAM Overnights: Wednesday 10 February 2021