Total TV delivered a national average audience over 2.4 million people daily in 2020.
Data was released yesterday at the Future of TV Advertising Sydney forum by OzTAM CEO Doug Peiffer.
2.3m of those watch linear broadcasting (blue on graph), while 100,000 are via Broadcast Video on Demand (yellow).
But during the national lockdown (Weeks 12 – 22) viewing numbers lifted to 2.7m Total TV viewers, with 5.2% of those as BVOD.
There was another spike when Melbourne went into Stage 4 lockdown at Week 32.
The median age of viewers to linear TV was 57 years -notably outside the 25-54 demo- but it lowered to 41 years for BVOD.
Connected TVs are still overwhelmingly the preferred device for viewing BVOD, well ahead of PC, Smartphone and Tablets.