Seven has announced its coverage of this weekend’s Mount Panorama 500 races at Bathurst on 7plus will be advertising free.
In June it will launch the first “picture-in-picture” technology in Australian free-to-air sport broadcasting.
Managing Director Seven Melbourne and Head of Network Sport, Lewis Martin, said: “Seven is the natural home of Supercars and we are very excited to have it back where it belongs. To celebrate its return, we will be offering ad-free coverage of the Bathurst races this weekend on 7plus.
“At Seven, we have a long and proud history of delivering world-class coverage of this competition and introducing innovations such as Racecam, which debuted in our coverage of the 1979 Bathurst 1000, and other market-leading broadcast technologies.
“Unlike other sports, Supercars races don’t have natural breaks. With our picture-in-picture technology, fans will never miss a moment of the action.
“Everyone at Seven is passionate about motorsport. It is in our blood, and there is no greater motorsport in this country than Supercars. It’s one of the biggest and best sport competitions in Australia.”
On Saturday and Sunday, Australia’s sports fans will be able to watch the first races of the 2021 Supercars Championship without interruption on Seven’s free streaming platform.
The Repco Mount Panorama 500 marks the eagerly anticipated return of Supercars to Seven. It will be broadcast live and free from 12.00pm AEDT this Saturday and Sunday on Channel 7 and 7mate, and live streamed on 7plus.
For the next round on Seven – the Darwin Triple Crown at Hidden Valley Raceway on 19-20 June – fans will receive another treat: the first “picture-in-picture” technology in Australian free-to-air sport broadcasting.
With the Darwin round, viewers will be able to watch all the action during commercial breaks, with the race appearing in a window on screen while the ads play.