Netflix appoints Director of Business Development
Ben Cox will be responsible for leading Netflix’s new and existing partnerships in Australia.
- Published by David Knox
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- Filed under Streaming, Subscription
This week Netflix announced the appointment of Ben Cox, who will be the company’s first local Director of Business Development in Australia.
In his role, Ben will be responsible for leading Netflix’s new and existing partnerships with a range of Australian companies, including ISPs, subscription television operators, and consumer electronics device manufacturers.
He joins Netflix from ViacomsCBS where he was VP, Business Development, with previous roles at Nickelodeon, Foxtel and AUSTAR Entertainment.
“I’m thrilled to be joining the Netflix team. Since launching in Australia in 2015, Netflix has already built a number of strong partnerships with local companies to deliver effective outcomes for Netflix, partners and subscribers,” he said.
“As a leader in both content and technology I’m looking forward to finding new ways to drive growth for the business in the years ahead”.
Netflix’s local team recently added Nakul Legha and Hannah Pembroke to the ANZ Content team led by Que Minh Luu.
Netflix is the only international streamer with a content team on the ground in Australia.
2 Responses
There’s certainly some potential investors in both Australia and NZ for Netflix productions made in both countries, but subscribers probably should expect some subscription price increases in the foreseeable future if Europe is any example.
They may have a local production team here but any commissions they’re responsible for are hard to find. Amazon on the other hand don’t have much of a team here, but they seem to be commissioning a lot of content at the moment. Hope that changes soon though, as local content through streamers is the future I think.