Nine upbeat with AO & MAFS

Despite the Australian Open being down on 2020, and Married at First Sight premiering lower than last year, it’s not all bad for Nine.

Nine is claiming its best commercial share for the first 16 days of survey in more than a decade.

Nine: 42.6
Seven: 34.1
10: 23.3

Of course it’s also the first time the AO has been staged in official survey.

Hamish Turner Nine’s Program Director said, “We are thrilled to see Australia once again fall in love with Married At First Sight.

“The successful Australian Open and now the launch of MAFS has given Nine the best start with Total People and 16-39s in more than a decade and our second best start with people 25-54s. We expect that the audience will again build across both linear TV and 9Now as Australia follows the journey of the experiment’s participants.”

One Comment:

  1. Of course, The Australian Open was in the Ratings period and has helped Channel Nine.
    And I assume all there programming shows will push back 2 weeks due to the Tennis. This will also help Channel Nine in the Q4 back end of the year!!

    I reckon when all these restrictions ease and the pandemic is much better, hopefully very soon, Tennis Australia and Channel Nine should place the Australian Open at the start of the Ratings season all the time, everything will be better.!!

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