Despite the Australian Open being down on 2020, and Married at First Sight premiering lower than last year, it’s not all bad for Nine.
Nine is claiming its best commercial share for the first 16 days of survey in more than a decade.
Of course it’s also the first time the AO has been staged in official survey.
Hamish Turner Nine’s Program Director said, “We are thrilled to see Australia once again fall in love with Married At First Sight.
“The successful Australian Open and now the launch of MAFS has given Nine the best start with Total People and 16-39s in more than a decade and our second best start with people 25-54s. We expect that the audience will again build across both linear TV and 9Now as Australia follows the journey of the experiment’s participants.”