Nine wins first night of 2021 ratings

The first night of the 2021 ratings survey goes to Nine.

At 7pm 60 Minutes led with 761,000 viewers followed by ABC News (669,000) then Holey Moley 629,000.

The Amazing Race Australia, which kicked in at 7:30pm, drew 541,000 but it did top all the demos. Grand Designs: House of the Year followed from 7:40pm at 506,000.

The Trump Show: Downfall -unusually from 8:10pm- was 512,000, while the return of Harrow pulled 478,000 then Movie: Captain America: The Winter Soldier on 301,000.

Nine won the night at 29.1% then Seven 27.8%,  10 19.3%, ABC 16.5% and SBS 7.2%.

Nine News was best for Nine on 901,000. A late news edition was 309,000.

Seven News was still #1 at 914,000.

The Sunday Project drew 403,000 / 298,000 for 10. 10 News First was 278,000 / 230,000 with the return of FBI: Most Wanted at 214,000.

Antiques Roadshow drew 162,000 and a repeat of Stateless on ABC was just 79,000.

On SBS it was SBS World News (179,000 / 120,000 now split coded in two halves!), The Last Hours Of Pompeii (161,000) and Bruce Lee: Be Water (62,000).

Bluey led multichannels at 218,000.

OzTAM Overnights: Sunday 7 February 2021

10 Comments:

  1. David if you can please explain difference between total and demos? And with networks replaying a show in the afternoon and weekend does that effect the reading??? Say TAR had 20% on the night it aired but played in the afternoon and weekend does it become 35%

    • Sure, the Total audience is pretty self explanatory. OzTAM also tallies who is viewing in different groups according to age (and even gender and shoppers) because advertisers want to target groups with products. The key demos are 16-39 year olds and 25-54 year olds (18-49 was until recently also key, but has dropped off with some networks). Network shares are based on shows 6pm – midnight but an average for any title (say The Block 640,000) is based on the title. So you will often see a variation The Block Mon / Tue etc or with Rpt added -these are not usually evident in the EPG listing.

  2. And TAR only topped the demos – barely – thanks to unusually high results in Melbourne. Without it it would have flopped there too.

    I just don’t see any way competent management at Ten renews a show that finishes fourth out of three in its timeslot every night because it fluked a statistically irrelevant win in the demos one night.

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