Nine wins first week of 2021 ratings

The first week of ratings has been run and won, and entertainment numbers are concerningly down on 2020 -but they may have been impacted by the delayed Australian Open.

Friday’s AO match between Nick Kyrgios and Dominic Thiem was the top audience of the week at 1.1m metro viewers.

Seven’s Holey Moley drew up to 629,000 metro viewers which is well down on its debut the previous week, but it topped the week in entertainment, followed by ABC’s Hard Quiz.

Amazing Race Australia had some success for 10, which is just as well given other shows did terrible business.

Network:
Nine: 32.2
Seven: 25.8
ABC: 17.2
10: 16.8
SBS: 8.0

Primary:
Nine: 24.2
Seven: 17.5
ABC: 12.3
10: 9.4
SBS: 4.7

Multichannels:
10 BOLD: 4.1
7TWO: 3.2
7mate: 3.1
9GO!: 2.8
10 Peach: 2.6
ABC KIDS TV Plus: 2.3
ABC News: 2.2
9GEM: 2.1
9Life: 2.0
7flix: 1.9
SBS VICELAND: 1.3
9RUSH: 1.2
SBS Food: 1.0
SBS World News: 0.8
10 Shake: 0.7
ABC ME: 0.4
NITV: 0.2

Nine easily won the demos.

Nine won ever night except Monday, a victory for Seven. ABC bettered 10 on Wednesday, Friday & Saturday.

Nine led in all cities except Perth, ever-loyal to Seven.

Best brands last week were:

Nine: Australian Open (D5 NS2: 1.1m), Nine News (Sun: 899,000), The Trump Show (512,000) and Territory Cops (235,000).

Seven: Seven News (955,000), Holey Moley (Sun: 629,000), Home & Away (496,000) and The Chase (491,000).

ABC: ABC News (Sun: 669,000), Hard Quiz (599,000), Death in Paradise (572,000) and Four Corners (515,000).

10: The Amazing Race Australia (Mon: 557,000), The Project (7pm: 431,000), 10 News First (353,000) and NCIS (298,000).

SBS: Britain’s Most Historic Towns (237,000), Michael Palin’s Travels of a Lifetime (227,000), Great Continental Railway Journeys (217,000) and The World’s Greatest Palaces (207,000).

Infograph supplied by Nine: