Q+A struggles in new timeslot
Ratings: It could take some time for ABC viewers to lock onto Q+A's new Thursday home.
It appears not all Q+A viewers are fans of the new Thursday timeslot, or at least were not aware it had moved.
Last night the show only managed 290,000 viewers in its 8:30 timeslot.
That’s despite Back Roads at 511,000 viewers as a lead-in.
The idea of the new earlier slot is to engage more viewers, not less. In November the show drew up to 488,000 an hour later….
Elsewhere Big Bash League drew up to 490,000 viewers, ahead of Getaway on 334,000 and Ambulance Australia repeats on 331,000.
There was also a very big gap in breakfast:
News Breakfast: 214,000
Seven network won the night with 31.7% then Nine 21.9%, ABC 17.7%, 10 17.6% and SBS 11.1%.
OzTAM Overnights: Thursday 4 February 2021