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Q+A struggles in new timeslot
Ratings: It could take some time for ABC viewers to lock onto Q+A's new Thursday home.
- Published by David Knox
- on
- Filed under News
It appears not all Q+A viewers are fans of the new Thursday timeslot, or at least were not aware it had moved.
Last night the show only managed 290,000 viewers in its 8:30 timeslot.
That’s despite Back Roads at 511,000 viewers as a lead-in.
The idea of the new earlier slot is to engage more viewers, not less. In November the show drew up to 488,000 an hour later….
Elsewhere Big Bash League drew up to 490,000 viewers, ahead of Getaway on 334,000 and Ambulance Australia repeats on 331,000.
There was also a very big gap in breakfast:
Sunrise: 292,000
News Breakfast: 214,000
Today: 187,000
Seven network won the night with 31.7% then Nine 21.9%, ABC 17.7%, 10 17.6% and SBS 11.1%.
OzTAM Overnights: Thursday 4 February 2021
- Tagged with Ambulance Australia, Back Roads, Big Bash League, Getaway, News Breakfast, Q+A, Sunrise, Today
14 Responses
I think a big part of it is habit as pointed out by others. It takes time to change habits, especially if they’re very ingrained. If Q&A keeps making headlines, then people might be motivated to follow it.
I think the other issue is the lead in. Monday is a very strong news night and doesn’t Four Corners and Media Watch seem more related (and possibly more watched?) than Back Roads?
And I don’t know if it’s just me, but like I just have more mental bandwidth on Monday than Thursday, where I’ve had a long week and I’m getting ready for the weekend.
Q&A timeslot is not the issue
Host is the issue
Who would you suggest ?…Tom Gleeson ?
Q&A – it’s like a home decorator shifting the lounge around. “It goes here … Oh no, try there, wait a sec …”
Don’t all shows rate lower on Thursdays than Mondays because less people watch TV on Thursdays because they are more likely to be out of the house then.
I watched …better time for me….day no big issue here either.
Thursday might well have been the best night for Q&A years ago, but like Sunday Night at the Movies viewing habits have shifted. ABC should have researched it better.
Still don’t know why they moved to Thursday…
Great figures for repeats of Ambulance Australia. I’ve given up on this show because of the number of times I have tuned in only to find its another repeat. Perhaps its attracting first time watchers on an otherwise boring night???
I’ll probably just wait for all the new episodes to get uploaded to 10Play and stream the episodes there sometime in the future. Its actually another quality show on 10 deserving of more viewers.
Not until Q4, see Programmer’s Wrap. Repeats just until new Bondi Rescue comes in.
Thursday night has always drawn smaller audiences across the board. The decision to move Q&A to a night that typically delivers a lower numbers was only ever going to end with one outcome….a smaller audience. Doesn’t take a genius to work that out.
Thursday is definitely the wrong day. I usually would watch after Media Watch but now no chance am I watching on a Thursday no matter the time. They still have nothing to put in its old slot so just move it back.
Thursday just doesn’t really seem like a good day for Q&A…an earlier slot is great but it’s just on the wrong day.
I know Q+A struggles with it not being live to WA but its ABC2 play out last night would have been very delayed (by the whole hour? I was on 24 and 90) by the Perth lockdown press conference which might still be coded as Muriels Wedding, etc. If that matters.