Never say never for The Cube
Up against MAFS & Hard Quiz, 10 doesn't rule out a better timeslot for The Cube.
Should The Cube move to Thursday nights on 10, in the run up to Gogglebox and away from Married At First Sight and Hard Quiz?
Beverley McGarvey, Chief Content Officer & EVP, ViacomCBS Australia & New Zealand says the show was only shot in January, a tight turn around to its February launch but the network is happy with the ITV Studios product.
“The show is excellent,” she tells TV Tonight. “Andy Lee is such a phenomenal host because he’s so warm, and empathetic with the contestants. But he’s also really funny and drives the show really well. So we’re happy with the quality of the show.
“Obviously, we would like it to be rating a bit higher but coming in on Wednesday night against Married at First Sight is pretty hard. And Hard Quiz is obviously pretty hard as well. So we’d like it to be doing more, but we’re very confident in the quality.
“It’s also the sort of thing that takes you a bit of time to find, coming into Wednesday nights in the middle of February is pretty challenging the way things went this year with the tennis. Everybody’s schedules had to shift a little bit around up.”
This week the show drew 317,000 viewers, nearly half that of Hard Quiz. Any thoughts on moving the show to another night?
“I would never say never. Every single morning we look at the situation and think ‘Would we be better here… better there?'”
The Cube screens 7:30pm Wednesday on 10.