Oprah interview biggest audience so far in 2021

Oprah‘s interview with Meghan & Harry, which drew global headlines last week, was the biggest TV audience so far this year.

It drew 1.37m metro viewers and helped 10 to a rare network win on Monday.

Nine won the week once again with Married at First Sight dominating entertainment shows. Seven’s new Ultimate Tag flopped from the outset and has been bumped to multichannels. This week AFL will help boost numbers.

ABC News also lifted on Saturday due to the WA Election.

Network
Nine: 30.2
Seven: 24.7
10: 19.5
ABC: 17.8
SBS: 7.8

Primary channel:
Nine: 22.0
Seven: 16.4
ABC: 13.1
10: 12.4
SBS: 5.0

Multichannels:
10 BOLD: 3.6
7TWO / 7mate: 3.2
10 Peach: 2.7
9GO!: 2.6
9GEM: 2.4
ABC News: 2.2
9Life / ABC KIDS TV Plus: 2.1
7flix: 1.9
9RUSH / SBS VICELAND: 1.1
10 Shake / SBS Food: 0.8
SBS World Movies: 0.7
ABC ME: 0.4
NITV: 0.1

Nine led in demos 16-39 and 25-54, while 10 eclipsed Seven on both counts.

Nine led on Sunday, Tuesday, Wednesday, Thursday and Saturday. 10 won Monday, Seven won Friday. ABC bettered 10 on Friday & Saturday.

Nine claimed all cities except Perth, every-loyal to Seven even in a bad week.

Best brands last week were:

Nine: Married at First Sight (Wed: 970,000), Nine News (858,000), A Current Affair (712,000) and 60 Minutes (700,000).

Seven: Seven News (911,000), Home & Away (509,000), The Chase (470,000) and Ultimate Tag (447,000).

10: Oprah with Meghan & Harry (1.37m), Gogglebox (554,000), The Amazing Race Australia (Tues: 479,000) and The Project (7pm: 416,000).

ABC: ABC News (630,000), Four Corners (629,000), Hard Quiz (624,000) and Death in Paradise (616,000).

SBS: Great Australian Railway Journeys (237,000), Australia in Colour (225,000), The World’s Most Scenic Railway Journeys (189,000) and Michael Palin: Travels of a Lifetime (172,000).

Infograph supplied by Nine:

5 Comments:

  1. Wasn’t the ABC NYE fireworks at over 1.7m metro (and one of the highest ever) the biggest so far, as I think OzTam’s ‘calander year’ starts last week of December the last few years or so now? Which I think is silly by the way.

    Regardless, massive and especially for 10.

    This time a year ago the Australian Open had #1 with over 1.9m, not overtaken until October with AFL GF / NRL GF / Origins.

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