Southern Cross, Network 10 back as regional affiliates.
SCA and Network 10 expect to enter a regional affiliation agreement from July.
- Published by David Knox
- on
- Filed under News
It’s a dance partner swap with Network 10 and Southern Cross to resume their regional affiliation.
SCA and Network 10 today announced they expect to enter an affiliation agreement from 1 July 2021 under which Network 10 will supply its programs for broadcast by SCA in the regional Queensland, southern New South Wales and regional Victoria commercial television licence areas.
SCA has been granted authority by 10 to market, sell, and book advertising products and packages for broadcast from 1 July 2021 in Network 10 programs on SCA’s television stations in these licence areas, as well as to deal with other parties in relation to audience measurement, television program guides, marketing, promotion, and related matters.
The news follows WIN Corporation returning to Nine from July.
10 was previously affiliated with Southern Cross until 2016.
13 Responses
So will Sky News remain on Ch 83?
Unclear if it is staying. I did ask…
If anything, this is a win for everyone – Network 10’s more ‘youthful’ vibes always felt like a better match for SCA anyway; its radio stations tend to skew closer to 10’s key demos, and there’s plenty of SCA radio talent with TV shows on 10’s channels. Definitely a better partner for cross promotion.
Think it’s a win for WIN, gaining a network partner who is not #4 – sometimes #5 – and Nine generally having #1 position with 3x the audience. 10 will be relegated to the less watched channels like TDT and WDT. It all comes down to $ and WIN would have done their sums.
That being said I guess that Ten programs will revert back to TDT in Tasmania.
I presume it will be branded 10, 10Bold, etc. One wonders how WIN intends to brand the main channel for Nine. I suggest it will go back to 9 dots and WIN
Hopefully the Mildura situation will revert to what it was prior. It would be good if they could negotiate all channels to be available.
seems an odd statement that they “expect to enter an agreement”. Why not say something when they actually have? This just comes across by them as an announcement of an upcoming announcement.
Sometimes known as a memorandum of understanding… it will happen they just need to formalise.
SCA has a little choice but to acceot what 10 has to offer.
Well I guess it’s a win for regional signwriters. Unless everyone just kept their old branding in storage.
Hi David , Does the deal include all channels? And what northern NSW ? Or will it be direct from 10 ?
SCA doesn’t have any stations in Nthn NSW. 10 will continue on WIN-owned stations in that region.
tvtonight.com.au/2017/03/win-buys-northern-nsw-tv-from-southern-cross.html