SBS to close World Game, Cycling Central websites

SBS closing 2 iconic brands in favour of an SBS Sport site.

SBS is closing its World Game and Cycling Central websites -two online destinations which have been iconic brands for the broadcaster- in favour of an SBS Sport site.

The World Game launched in 2001 as a weekly television show, hosted by late and legendary broadcasters Les Murray and Johnny Warren. The website launched a year later in 2002.

“The SBS Sport website will be the home of all our sports coverage, and the current websites for The World Game and Cycling Central will not be continuing,” SBS said online.

It added. “We’ll also be increasing our focus on providing live sport streaming and improving our catch-up service on SBS On Demand, so you can easily access more of our sport coverage.”

An SBS spokesperson told Mumbrella: “The decision to retire The World Game website was not made lightly.”

“A small number of roles will be impacted as a result of these changes. SBS is working closely with the employees directly affected.”

While The World Game website will no longer exist, SBS added: “We are also proud to be the exclusive Australian rights holder to the 2022 FIFA World Cup and will continue broadcasting a number of international football events.”

FOX Sports and Stan are said to be 2 of several parties interested in A-League broadcast rights, due to expire in July.

2 Responses

  1. It’s a shame that both websites (of the World Game and Cycling Central) will be gone, and their related and popular social media sites will be closed too. The World Game TV Show hasn’t been on air for a few months too. SBS Programmers probably knew a while ago about the dropping of this iconic brand.

    I’m happy that there are quite a few cycling tournaments that are still on SBS. But it is a shame that there isn’t as much soccer (aka football) on air as it used to be.

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