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62% of Australian households using at least one SVOD service

New data suggests digital subscriptions have boomed during the pandemic.

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Three in five (62%) Australian households were using at least one SVOD service at the end of 2020, according to new research data.

A Telsyte Australian Digital Consumer Study 2021 is the first study produced after the COVID-19 pandemic.

Interests in video entertainment also saw the number of streaming video on demand (SVOD) subscriptions grow more than 40-fold between 2014 and 2020, reaching more than 16 million services.

Telsyte forecasts the total number of entertainment subscriptions (including video, pay TV, music and games) to grow 58% from around 37 million in 2020 to 58 million by 2024.

The number of Internet connected devices in Australian homes grew by almost 6-fold, from less than 35 million in 2010 to 193 million in 2020, and smartphone use – now the centre of our digital lifestyle – increased 390% from 4.4 million in 2010 to 21.6 million in 2020.

Thanks to the NBN and mobile broadband, Internet connectivity has vastly improved over the last decade and, according to the study, 30% of Australian homes are now on a 100Mbps or faster speed plans compared to 78% that were on ADSL plans with average speeds less than 15Mbps. The improved broadband speed plans enabled higher data usage with the average usage increasing by 793% from 28 gigabytes monthly usage in 2010 to 250 gigabytes in 2020.

Meanwhile, some 1 in 3 Australians remained “Very Concerned” about “Fake News”, with nearly half now always checking the validity of the news source that they see online. The study also found trust in traditional news channels has improved since the pandemic and people are supportive of news outlets being reimbursed by search engines and social media platforms for their content.

Telsyte’s annual Digital Consumer survey conducted in December 2020 with a representative sample of 1,060 respondents, 16 years and older.

3 Responses

  1. I would say that streaming subscribers lucky to have an efficient NBN network in their area would be getting by with 50 Mbps, spending the extra money for more speed is only for business and tech users.
    Streaming apps like Netflix will be looking at improving HDR performance, so this will be interesting for consumers in the future, there’s been a lot of videophile forum debate regarding this subject.
    Too much time on their hands I guess.

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