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Seven bags their first ratings week for 2021

Ratings: It's taken until May but finally Seven has finished a week better than Nine.

It’s taken until May but Seven finally has its first ratings week of the 2021 survey.

Seven owes its success to Dancing with the Stars: All Stars, Big Brother & AFL.

Nine followed suit with Lego Masters and Travel Guides while 10 battled on with MasterChef Australia.

Network:
Seven: 30.0
Nine: 27.5
10: 18.4
ABC: 16.1
SBS: 8.0

Primary channel:
Seven: 20.9
Nine: 19.3
ABC: 11.5
10: 11.0
SBS: 4.9

Multichannels:
10 BOLD: 3.9
7mate: 3.8
7TWO: 3.2
10 Peach: 2.8
9G0! / 9GEM / ABC TV Plus: 2.4
9Life: 2.1
7flix: 2.0
ABC News: 1.9
9RUSH: 1.4
SBS VICELAND: 1.2
SBS World Movies: 1.0
SBS Food: 0.9
10 Shake: 0.7
ABC ME: 0.4
NITV: 0.1

Seven led the demos 16-39 and 25-54.

Seven won every night except Wednesday which fell to Nine. ABC bettered 10 on Friday only.

Seven led in Melbourne, Adelaide & Perth. Nine was victorious in Sydney & Brisbane.

Best brands last week were:

Seven: Seven News (Sun: 1.15m), Dancing with the Stars (Winner Announced: 822,000), Big Brother (Arrival: 664,000), Seven’s AFL (Anzac Day: 663,000).

Nine: Nine News (Sun: 937,000), Lego Masters (Mon: 742,000), Travel Guides (713,000) and A Current Affair (671,000).

10: MasterChef Australia (Tues: 603,000), The Project (7pm: 414,000), 10 News First (358,000) and William & Catherine: Saving the Crown (336,000).

ABC: ABC News (632,000), Hard Quiz (619,000), Old People’s Home for 4 Year Olds (618,000) and 7:30 (565,000).

SBS: Russia: 1000 Years of History (278,000), Who Do You Think You Are? (207,000), Building the Channel Tunnel (188,000) and The Handmaid’s Tale (179,000).

Infograph supplied by Nine:

3 Responses

  1. Interesting to see if 7 continues with DWTS, I enjoyed the last format it needs to be fast and furious to keep people engaged. 7 if your reading this understand what people want….

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