Southern Cross Austereo and Network 10 are still expecting to formalise a new affiliate deal from July 1.
The Australian Financial Review reports SCA chief executive Grant Blackley at the Macquarie Australia Conference, said discussions with Network 10 are proceeding well.
Southern Cross is already selling advertising packages for Network 10 programs in regional areas.
“We are proceeding well with our negotiations for a three ad market affiliation in regional Queensland, south NSW and regional Victoria,” he said.
“We have a series of workflows and workstreams operating at this time and started selling on a post-July 1st basis yesterday for our new affiliate.”
The news follows WIN Corporation returning to Nine from July.
Blackley is also a former 10 CEO.