10 reaches 2 year affiliate deal with Southern Cross

10 & Southern Cross confirm broadcasting partnership for Queensland, Southern NSW and Victoria.

Network 10 and Southern Cross Media Group have reached a new regional television affiliation agreement -but only for two years.

The new agreement from 1 July 2021 sees Network 10 extending its metropolitan free-to-air television content from channels 10, 10 Bold, 10 Peach and 10 Shake into regional Queensland, Southern New South Wales and Victoria commercial television licence areas.

Beverley McGarvey, Chief Content Officer and Executive Vice President, ViacomCBS Australia and New Zealand, said: “We are delighted to announce our new agreement with SCA and that our premium content and live news and sport will reach more Australians through the SCA regional network.”

Jarrod Villani, Chief Operating and Commercial Officer and Executive Vice President, ViacomCBS Australia and New Zealand, said: “SCA’s strength in regional Australia, combined with Network 10’s growing audience will deliver a great experience for both viewers and advertisers.

“Ongoing collaboration between us will continue to strengthen our services and we look forward to a strong and successful partnership for years to come.”

Grant Blackley, Chief Executive Officer and Managing Director, Southern Cross Austereo, said: “We are thrilled to announce a new affiliation agreement with Network 10 for the next two years and look forward to promoting and monetising 10’s expanding suite of premium content.”

The 2 year deal with Southern Cross contrasts with 10’s 5 year deal with WIN TV for Northern NSW and a 7 year deal announced by Nine with WIN Corporation.

No further details of the new agreement will be released.

Regional changes take place from next Thursday.


18 Responses

  1. David can you confirm that in Southern NSW/ACT from 1 July we will end up with (on SCA):
    CH:05: 10 SD
    CH:50: 10 HD
    CH:51: 10 Peach SD
    CH:52: 10 Bold SD
    CH:53: 10 Shake SD
    CH:54: Aspire TV/home shopping SD
    CH:55: SonLife Broadcasting Network SD
    CH:56: Sky News Regional SD (from 1 August)

    1. Kerry Packer once famously said after Paul Keating’s media laws were passed that “we are being forced to eat a sh*t sandwich and pretend that it’s yummy”. I think Jarrod has had to eat one of those sandwiches.

    1. Here’s the thing. TNT9 is owned by Southern Cross Austereo. It was a TEN affiliate 1994-2008, until it dumped 10 and went with 7, while TVT6/WIN went with Nine. WIN and TNT set up a third 50/50 channel to carry 10. Then, when WIN went to 10 TDT went to Nine. Next week it will be back as it was 5 years ago. Any deal for Tas. would be done by TDT. It is jointly owned by WIN Corporation and Southern Cross Austereo, so one “assumes” there will be a separate agreement between TDT and 10, not SCA and 10.

        1. Well TDT could go off air for a few hours after midnight like MDV (Mildura) did when the last affiliation deal happened they had to do tech work so the 9 signal would broadcast on channel 5 In Mildura, What I’d be Interested to know is what’s going to appear on channel 54 all we have on that channel is a black screen In some areas I’ve heard it’s a snow channel operated by WIN.

    1. I think that is because WIN has Sky News on WIN in place of what would be 10 Shake. What is unclear is what happens when Sky News Regional launches across SCA and WIN in August – I assume it will replace 10 Shake on SCA, so they broadcast it for a month or so

          1. You have never had ‘Southern Cross’. You have a 3rd station. “MDV is a joint venture television station between Prime Media Group and WIN Corporation. Based in Mildura, it is a Network Ten affiliate run under the company name Mildura Digital Television Pty Ltd, and began broadcasting on 1 January 2006. On 1 July 2016, due to WIN Television becoming the Network Ten affiliate in the region, MDV switched its affiliation to the Nine Network”. On 1 July it will switch to 10 affiliation as WIN Mildura switches back to Nine. Just like Hobart, Griffith…etc.

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