10 reaches 2 year affiliate deal with Southern Cross
10 & Southern Cross confirm broadcasting partnership for Queensland, Southern NSW and Victoria.
Network 10 and Southern Cross Media Group have reached a new regional television affiliation agreement -but only for two years.
The new agreement from 1 July 2021 sees Network 10 extending its metropolitan free-to-air television content from channels 10, 10 Bold, 10 Peach and 10 Shake into regional Queensland, Southern New South Wales and Victoria commercial television licence areas.
Beverley McGarvey, Chief Content Officer and Executive Vice President, ViacomCBS Australia and New Zealand, said: “We are delighted to announce our new agreement with SCA and that our premium content and live news and sport will reach more Australians through the SCA regional network.”
Jarrod Villani, Chief Operating and Commercial Officer and Executive Vice President, ViacomCBS Australia and New Zealand, said: “SCA’s strength in regional Australia, combined with Network 10’s growing audience will deliver a great experience for both viewers and advertisers.
“Ongoing collaboration between us will continue to strengthen our services and we look forward to a strong and successful partnership for years to come.”
Grant Blackley, Chief Executive Officer and Managing Director, Southern Cross Austereo, said: “We are thrilled to announce a new affiliation agreement with Network 10 for the next two years and look forward to promoting and monetising 10’s expanding suite of premium content.”
The 2 year deal with Southern Cross contrasts with 10’s 5 year deal with WIN TV for Northern NSW and a 7 year deal announced by Nine with WIN Corporation.
No further details of the new agreement will be released.
Regional changes take place from next Thursday.