Nine has defended a recent network promo in which network personalities encourage COVID-19 vaccination.
The “Our shot” promo includes Scott Cam, Liz Hayes, Eddie McGuire, Karl Stefanovic, Rebecca Maddern, Tom Steinfort, Allison Langdon, Richard Wilkins, Tara Brown, Leila McKinnon, Erin Molan, Peter Overton, Georgie Gardner, Shaynna Blaze, Hamish & Andy, and singer Amy Shark.
But Nine copped a bucketload of criticism on social media for a lack of diversity amongst its cast.
Michael Healy, Nine’s Director of Television said “As we are in the midst of a global pandemic, 9Network is continuing to support community awareness regarding COVID and to be informed about the vaccination, this is our shot for Australia to be connected again.
“It is an internal initiative and there will be a number of promos rolled out during this campaign”.
Last week Nine also began on-air IDs with the hashtag #GetVaccinated as a community message.
Sure, this wasn’t the best casting, but Nine appears to be the first network to offer up airtime for an important campaign.