The Wiggles get a streaming channel

Powerhouse kids’ brand The Wiggles are getting their own streaming channel in the USA.

A deal with Loop Media will see a free, ad-supported Wiggles Channel with thousands of hours of “Hot Potato” and “Big Red Car” content.

Deadline reports distribution plans have not been confirmed, but Loop Media is available in the US, Canada and Latin America through its apps on smart TVs and into hotels, bars / restaurants, office buildings and retail businesses.

While The Wiggles have featured stateside through Disney Channel, Nickelodeon, HIT this marks the first dedicated channel for the troupe.

“I’ve had the pleasure of knowing The original Wiggles since the 1990’s when I worked at Disney and helped bring them across Asia and to the U.S. market,” said Jon Niermann, CEO of Loop Media. “Having the opportunity to launch their first branded channel with Loop Media is a reunion that we are very excited about. My kids and so many others have been entertained and influenced in such a positive way by their music as they grew up; we can’t wait to make their amazing library of content readily available for new and old fans alike.”

Wiggles founder Anthony Field said the launch of the new channel means that the band has “generations of fans that now get a chance to see their favourite original Wiggles videos. Working with Jon again and his team at Loop Media to make this happen is a terrific moment for us.”