Battle at breakfast, Today show hits 2021 high.

Just 4,000 viewers splits Sunrise & Today. New drama RFDS wins its slot for Seven.

Just days out from the Olympics, the Today show has drawn its highest number all year at 270,000, breathing down the neck of Sunrise at 274,000.

That was Nine’s best number in 16 months. News Breakfast was 106,000 / 139,000 across two channels.

In primetime new drama series RFDS 604,000 won its slot at 604,000 viewers for Seven. That was ahead of the final Mad as Hell at 532,000, Paramedics (421,000) and Rosehaven (391,000).

Earlier, Farmer Wants a Wife: Reunion was the top entertainment drawcard at 808,000, defeating The Block (633,000 though higher in the demos), 7:30 (606,000), The Bachelor (414,000), and Win the Week (367,000).

Seven network won Wednesday with 31.4% then Nine 28.2%, 10 17.0%, ABC 15.9% and SBS 7.5%.

Seven News was #1 at 1.18m / 1.16m for Seven. Home & Away 724,000 then The Chase (622,000 / 379,000). The Rookie was 215,000.

Nine News (1.08m / 1.03m) was best for Nine. A Current Affair led its slot at 779,000 then Hot Seat (508,000 / 334,000). Australian Crime Stories was 110,000 in 2 cities then Footy Classified also 110,000 in select cities.

The Project drew 530,000 / 324,000 for 10. 10 News First was 431,000 / 275,000 with endless Bull repeats, refusing to budge at 209,000 / 150,000.

ABC News was 713,000 for ABC. Would I Lie to You? (226,000) and The Drum (205,000) followed.

On SBS it was SBS World News (175,000 / 131,000), Princess Diana’s Wicked Stepmother (174,000) Untold Australia (131,000) and Burger King vs McDonalds (110,000).

ABC News led multichannels at 198,000.

OzTAM Overnights: Wednesday 11 August 2021

8 Responses

  1. With the Olympic push i was kind of hoping for more of a 800k+ figure, maybe even 1m. I know its a lot to ask but yeah expected more. It was a good premiere though and hope people keep watching. Honestly i’ve said it before too but i think Australian drama has to go at 7:30pm in this climate now. People just aren’t watching as much tv after 8:30pm.

  2. Those breakfast show figures are strange, considering ABC beat Today on Tuesday. Thanks again to Seven showing Dean sitting up in bed in the trailer at end of Home and Away. The cliffhanger of him having touch-and-go brain surgery answered in the promo. Again.

    1. Haha Neighbours does the same regularly – ended the week about a month ago on a cliffhanger (will Yashvi survive the car crash?) and promos right after the show ends showing her sitting up eating with a big smile on her face.

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