Farewell to 10 All Access…
Streaming service was never a serious player, but the future looks brighter.
Today marks the last day for streaming service 10 All Access which is rebranding as Paramount+ from tomorrow.
10 All Access launched in December 2018 for $9.99 a month with the first month free.
First run titles included Tell Me A Story, The Twilight Zone, Strange Angel, One Dollar and Why Women Kill but while Star Trek: Discovery was already with Netflix and The Good Fight with SBS, later decisions sent Star Trek: Picard to Amazon Prime Video.
That left it dominated by 10 and CBS archival seasons such as NCIS, Survivor, The Bachelor, 90210, Celebrity Name Game, Five Bedrooms, Gunsmoke, Jamie Oliver, Neighbours and SEAL Team and not a lot of buzz.
ViacomCBS has recognised those shortcomings by rebranding as Paramount+ (including for CBS All Access in the USA) at $8.99 a month with a 7 day free trial.
Importantly, there are more exclusive titles including from Showtime, Paramount Pictures, Nickelodeon, Sony Pictures Television and a deal for A-League and W-League sport. A new season of Dexter followed by Halo and The First Lady will likely be amongst its biggest drawcards when they land.
There are also Australian originals coming down the pipeline including Spreadsheet, 6 Festivals and Last King Of The Cross, which join S2 of Five Bedrooms.
10 All Access now joins a list of former streaming services, alongside Seven / Foxtel owned Presto, Dendy Direct, Reeltime.tv and international platforms Quibi, Crackle, YouTube Red.
Fingers crossed Paramount+ is a better win for everybody.