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Olympics give Seven biggest week of 2021

Seven wins in Total People, Demos, Primary & Multichannels, every night & every city.

Last week Seven amassed its biggest weekly share in 2021.

It pulled a huge 53% for the week, winning in Total People, Demos, Primary & Multichannels, every night & every city.

That was up on 49.8% the previous week and 39.5% the week before.

Seven has now won 13 of the 24 survey weeks in 2021.

It will now be hoping the mass promotion pays off in Q3 and Q4 while Nine and 10 will be looking for a return to level competition.

Network:
Seven: 53.0
Nine: 18.8
10: 12.7
ABC: 10.8
SBS: 4.6

Primary channel:
Seven: 37.0
Nine: 13.3
ABC: 7.6
10: 7.5
SBS: 2.5

Multichannels:
7mate: 11.3
7TWO: 3.6
10 BOLD: 2.7
10 Peach: 2.1
9GEM: 1.8
9GO!: 1.7
ABC News: 1.5
ABC Kids TV Plus: 1.4
9Life: 1.3
7flix: 1.2
SBS VICELAND: 0.9
9RUSH: 0.7
SBS Food: 0.6
10 Shake / SBS World Movies: 0.5
ABC ME: 0.3
NITV: 0.2

Best brands last week were:

Seven: Olympics (Day 9 night: 2.07m), Seven News (Sun: 1.74m), The Chase (745,000) and Weekend Sunrise (Sun: 452,000).

Nine: Nine News (975,000), A Current Affair (705,000), Beauty & the Geek (Sun: 679,000) and Hot Seat (495,000).

10: Australian Survivor (Mon: 603,000), Have You Been Paying Attention? (485,000), The Sunday Project (7pm: 421,000) and 10 News First (385,000).

ABC: ABC News (678,000), 7:30 (527,000), Australian Story (515,000) and Kevin’s Grandest Design (441,000).

SBS: Who Do You Think You Are? (198,000), SBS World News (157,000) Insight and Citizen Jane Fonda (both 126,000)

Infograph supplied by Nine:

Corrected.

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