Big Sunday for The Block, Brownlow Medal.

The Block leads in entertainment but Brownlow Medal drives Seven to a winning Sunday.

Brownlow Medal last night pulled 889,000 metro viewers and took Seven to a winning night.

That was well up on 2020’s COVID-adjusted broadcast of 683,000.

Yet The Block still led in entertainment at 961,000 viewers, almost doubling The Masked Singer‘s 494,000 (reveal: 584,000) then The Disappearance of William Tyrrell (401,000 in just 2 cities) and Armadillo (363,000 from 7:40pm).

Later 60 Minutes was 643,000 then The Newsreader (429,000) and Movie: Jack Reacher: Never Go Back (361,000).

Seven network easily won Sunday with 36.4% then Nine 28.8%, 10 15.0%, ABC 13.3% and SBS 6.5%.

Seven News was #1 at 1.11m for Seven.

Nine News drew 1.03m for Nine with a late edition at 341,000.

The Sunday Project drew 437,000 / 323,000. 10 News First was 347,000 / 270,000 with FBI: Most Wanted at 210,000 / 162,000.

ABC News was 677,000 for ABC. Traces (132,000) and Compass (97,000) followed.

On SBS it was SBS World News (197,000 / 162,000), Inside Central Station (185,000), Osher Gunsberg: A Matter of Life & Death (106,000) and Michael Mosley Eat, Fast And Live Longer (92,000).

Close of Business on ABC News, which was effectively a Live Vic. govt press conference, topped multichannels at 375,000.

In Total TV lifts last Sunday were:

The Newsreader: 967,000
The Block: 1.62m
Australian Survivor: 1.17m
Inside Central Station: 428,000
The Voice: 2.15m

OzTAM Overnights: Sunday 19 September 2021

14 Responses

  1. In regards to this new total tv thing, what happens for programs which are restricted from streaming? For example Seven’s AFL? Yes it’s rare and understandably being sport it’s kind of unrelated anyway, but with the Brownlow, Finals and Grand Final it means it is unlikely to grow much more from its overnight audience (apart from timeshifting). So it immediately benefits say The Block which will no doubt have a massive 9Now audience.

    So is it just a case of “tough/bad luck”? Or do Seven have the right to put an asterisk and note saying as such? Or should OzTam have done better to work out a strategy for this anomaly?

      1. Channel 7 doesn’t have any streaming rights for AFL. It used to be on the Telstra Live Pass but that was defunct and replaced with kayo. It’s a massive loophole that will hopefully be fixed for the GF but I don’t see Foxtel budging cause they hold exclusive streaming rights.

  2. 7 would have loved to have had The Brownlow on Saturday night. They should win this week easily anyway with a prime-time Grand Final, so splitting the 2 big events over the 2 weeks would have been handy for them.

  3. The final episode of The Newsreader last night was outstanding. David, has there been any announcement on a second series? The way it finished last night certainly seemed to set it up for one.

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