Foxtel renews deal for Masters Tournament
Foxtel and Kayo to show every round of the Masters live from 2022.
The Foxtel Group has announced a new multi-year agreement with Augusta National Golf Club that will see the Masters Tournament shown live on Foxtel and Kayo from 2022.
The agreement will include the Augusta National Women’s Amateur and two amateur initiatives co-founded by Augusta National in the Asia-Pacific Amateur Championship and the Latin America Amateur Championship.
There will also be a dedicated Masters pop-up channel, with more than 100 hours of live coverage, special coverage of the famous Amen Corner in 4K Ultra HD, and exclusive programming Aussies at the Masters.
Rebecca McCloy, Foxtel Group Commercial Director – Sports, said: “We are thrilled to be continuing our long and valued partnership with Augusta National. The Masters is one of the most prestigious sporting events of the year, and we are delighted to showcase it, and Augusta National’s amateur events, for our 2.4 million sports subscribers watching on Foxtel and streaming on Kayo.
“The 85th Masters played this year drew the largest audience since 2016, and the dedicated Masters pop-up channel on Foxtel saw over 2.7 million hours viewed. We saw audiences grow + 28% year on year, and it is extremely exciting to bring the Masters to a new audience of fans through Kayo.
“As the home of golf in Australia, we look forward to bringing fans more coverage and greater access than ever before from this truly one-of-a kind sporting event. Foxtel and Kayo customers will continue to all enjoy all four majors as well as the PGA Tour, the LPGA Tour and the Ryder Cup.