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How The Newsreader boosted its audience by 54%

Last week The Newsreader trailed 60 Minutes. But that's only half the picture.

If you read about The Newsreader‘s viewing numbers a week ago, you might have seen that it drew 444,000 viewers.

But that’s only for metro audiences, and only those who watched it on the night of Sunday April 5.

Drama audiences, in particular, haul in a whole lot more with Timeshifted viewing. In a fragmented TV world, we’re all consuming on different platforms at different times.

And more again when you add in Regional numbers and catch-up on platforms such as iview.

OzTAM is now reporting a “Total TV” number which combines all of these together.

This pushes the same audience for The Newsreader to an impressive 1.007m viewers over 7 days (it will climb higher still with +28 day viewing).

That even pushes it past 60 Minutes, which it trailed in Overnight viewing,

(click on image to enlarge)

Other shows that saw a big lift were:

Traces 32%
FBI / Australian Survivor 25%
The Voice 24%
The Block 22%
FBI ep 2 21%
Homicide with Ron Iddles 20%

Scripted titles and Reality are all expected to benefit from the new data being released, more than News and Sport.

TV Tonight will now publish Total TV tables in place of Timeshifted data (because it effectively already includes this) under the relevant Ratings post. ie. Sunday 5 September 2021.

Some info may also be included in daily ratings wraps at 10am.

7 Responses

  1. I am absolutely gripped to The Newsreader. Yes, it owes a lot to The Newsroom with how it pins its narrative to key historical events but the look and feel remains uniquely Australian. I absolutely love it.

  2. Do Total TV figures inculde encore screenings? Or do you still need to add these together?

    The Newsreader repeats 9:20pm Saturdays for instance, reality often gets repeated during afternoons, Seven’s crime specials are replayed after the footy on Saturdays…advertisers in particular would count these viewings, but also important for renewing shows, particularly dramas

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