Media Hub awarded SKY News Regional presentation

Ingleburn base manages and delivers SKY News Regional channels to 17 free to air markets.

Southern Cross Austereo has partnered with MediaHub Australia to manage and deliver SKY News Regional Channels across Australia.

SCA broadcasts 93 free to air TV signals across regional Australia including SKY News Regional into 17 of markets across Victoria, Southern NSW and Queensland.

MediaHub Australia Executive Head of Operations, Scott Jolly, said, “SCA required three HD channels for regional Queensland, regional Southern NSW and regional Victoria. The channels are a mix of SKY News Australia and FOX Sports News programming. On a technical level they required connectivity via MediaHub’s FibreHub network to and from four live studios including live talkback. They also needed channel branding and graphics capabilities, promo and commercial content aggregation and commercial insertion for each of the three markets. Finally, SCA wanted us to provide programme record, preparation and turnaround for replay and breaking news quick-switching capabilities.

“MediaHub provided three free to air, dedicated, live 24-hour news channels within three weeks. This included building workflows for schedule delivery and conversion, graphics requirements, commercial aggregation from suppliers and workflows for promos. Our solution also includes facilitating an exclusive dedicated breakfast show for SKY News Regional viewers.”

MediaHub’s base at Ingleburn NSW includes ingest, processing, channel creation, presentation playout and distribution operations.

SKY News Head of Operations and Innovation, Mark McKeown, said, “MediaHub is one of our most trusted technology partners. The team is innovative and efficient, and its products and services are flexible, scalable and reliable which is critical for live events and 24/7 channels.”

SCA Head of Engineering, Dan Jackson, added, “SCA was able to take full advantage of the pre-existing relationships between MediaHub and SKY. This relationship clearly allowed MediaHub to provide a quick and efficient solution that meets our needs and was evident with a seamless transition on the night.”

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