Nine orders For the Love of Pets

Production has begin on an 8 part observational series for Nine at not-for-profit organisation The Animal Welfare League of South Australia.

For the Love of Pets, shot in 4K, will follow staff, volunteers and animals, from vets performing life changing surgeries to the team working to re-home more than 4,000 pets per year.

The series has been commissioned by Nine and executive produced by Context Media’s Peter Jenetsky and Tim Clucas, alongside series producer Kym Slaby.

“We’re honoured to work in our community, helping lost, stray and abandoned pets get the care they desperately need. We hope that this incredible opportunity to show our work will highlight the heartfelt bonds between owners and their pets, raise awareness of the value of pets in our community, and, most importantly, help more pets find loving homes,” says Julie Bellamy, CEO of AWL.

Natalie Lawley, Managing Director of Escalade Media, said, “For the Love of Pets provides the international audience with a prime-time series with unique differences that provide a fresh look at this genre of pet programming. Escapade has pre-sold the series to TVNZ in New Zealand and is discussing the series with clients across the globe. We look forward to confirming more deals shortly.”

EP Peter Jenetsky said, “It’s a privilege to have been granted rare access to go behind the scenes of AWL’s incredible state-of-the-art Animal Care Centre and to tell the stories of the talented and deeply committed team of staff and volunteers. Television audiences here in Australia and around the world will be touched and inspired by the deeds of the people in this organisation who strive every day to give every single animal that comes into AWL’s care the best shot at finding a happy and fulfilling life with new adopting pet parents.”

Escapade Media will handle international distribution and sales, with the show already pre-sold to TVNZ.

It will air on Nine in 2022.