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Ant Middleton not happy over SAS UK down under

SAS Australia instructor isn't very happy his UK series is on 7plus -despite Seven having broadcast it last November.

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Ant Middleton is pretty grumpy again…. this time around his previous UK series SAS: UK screening on 7plus.

The SAS Australia chief instructor took to Instagram to lash out at British “cancel culture” after he was dropped by Channel 4, which he accuses of cashing in on his name by screening the show down under.

“Funny how the UK cancel culture ‘supposedly’ sacked me but they’re still willing to make money from my profile, my brand, my name, my work and my show! And now that I’ve opened up a market for myself in Australia they are capitalising on my success! Laughable, hypocritical and shameful but business is business and that’s exactly what it is… just business baby!” he stated.

Many of his followers agreed, if not necessarily with insight into how distribution works…

SAS: Who Dares Wins (as it is known in the UK) is owned by Minnow Films but first screened on Seven last November -well before he was let go by producers in March 2021, after urging his followers to carry on as normal despite coronavirus. There was also a backlash in June 2020 after he posted a video of violence at anti-racism protests in London, adding, “The extreme left against the extreme right. BLM and EDL are not welcome on our streets, absolute scum. What a great example you are to your future generation. Bravo.”

Seven having broadcast rights to the UK ‘tape’ of SAS is standard in distribution when a local broadcaster takes format rights. Similarly, Seven has Got Talent editions for producing Australia’s Got Talent.

And whatever happened to no “i” in team? It’s enough to make you VW.

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  3. From the headline, I thought he was complaining because it was bumped to 7Plus over a main channel.
    Anyway I’m sure 7 will happy for some advertising

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