10 ponders “What do we do with Bachelor?”
10 acknowledges it is facing questions over the best way forward on The Bachelor franchise.
With the ratings year now over networks are now reflecting on the changes they are making to their announced plans for 2022.
10 counts successes such as I’m a Celebrity Get Me Out of Here!, Amazing Race, Australian Survivor, Have You Been Paying Attention?, Gogglebox, and The Cheap Seats amongst its successes, but in an interview with Mediaweek, Beverley McGarvey concedes there’s work to be done on The Bachelor franchise.
“The thing we need to do a lot of work on next year is around The Bachelor and The Bachelorette. We’re very happy with Celebrity MasterChef and very happy with The Dog House at the back of the year. So now we need to go “what do we do with Bachelor? Can we get it back to its glory days?” Often with those legacy formats, there are pivots that you can make, there are things that you can do, and shows like MasterChef and The Block that have been on the air for more than a decade prove that a format can go for a long time when you carefully manage it, and sometimes it’s cyclical.”
I’ve noted before the predictable format is arguably now more problematic than the casting, but the show could potentially work in a 9pm slot and BVOD lifts if 10 can finance a new 7:30 show (I’m just not sure it can).
McGarvey also addressed questions of whether the Wednesday / Thursday slots were still the best approach for the show and titles in general. To be fair it has worked a dream for Gogglebox.
“We don’t consider Wednesday 7:30pm any less important than Monday at 7:30pm for example. We need to make sure that we can offer our clients consistent audiences across the board and across the week. Those nights are very important to us. Earlier in the year, shows like MasterChef aired up until Thursday, so we do think those nights are important. We have commissioned a few things next year that will play later in the week,” she said.
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