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Multichannel Survey 2021: 10 Peach / 10 BOLD / 10 Shake

10's multichannel suite features Australia's longest-running serial in Neighbours.

Today we look to 10’s multichannel suite which features Australia’s longest-running serial in Neighbours.

10 BOLD continues to score with its mix of US scripted, while 10 Shake is now more than a year old and rising.

10 Peach

Brand Identity: Life’s peachy! Who needs rose-tinted glasses with 10 Peach around? A celebration of life’s lighter side, we’re the ray of sunshine that brightens a cloudy day. It’s home to Australia’s longest running serial drama, Neighbours plus iconic international sitcoms like Friends, Seinfeld, Frasier and The Big Bang Theory.

Target Demographic: People 16-39.

Format / Tech Playout: Did not respond.

2021 Ratings Share / Demo Performance: #2 commercial multi-channel in prime time in 16 to 39s in 2021. #1 in 16 to 39s excluding Olympics dates. Prime time audience up 2% versus the same point of 2020. Neighbours is the #1 regular local series on the commercial multi-channels.

Key First Run Titles: Neighbours, The Unicorn, Man with a Plan, Charmed, Nancy Drew.

First-Run Australian Content: Neighbours, Hungry Jacks National Basketball League (2 games per week).

Recent Success Stories: Neighbours.

Upcoming Key Titles: Neighbours.

Upcoming Changes to Playout / New Channels: N/A.

10 BOLD:

Brand Identity: We keep our audience intrigued and wanting more. From plot twists that pack a punch – to charismatic leads who keep viewers hooked. With straight up premium entertainment – a mix of scripted and factual entertainment, as well as local and international sports, 10 Bold is all about great TV without the fuss.

Target Demographic: People 40+.

Format / Tech Playout: Did not respond.

2021 Ratings Share / Demo Performance: #2 commercial multi-channel in prime time in total people in 2021. #1 in total people excluding Olympics dates.

Key First Run Titles: Star Trek Discovery, Seal Team, MacGyver.

First-Run Australian Content: A-League Women (one match per round).

Recent Success Stories: Law & Order SVU Fridays.

Upcoming Key Titles: Bull (2022).

Upcoming Changes to Playout / New Channels: N/A.

10 Shake

Brand Identity: From toddlers to teenagers, millennials to mamas, dreamers to dads, the breakdown is simple: daytime (6am to 6pm) is for the kids and prime time (from 6pm) is for the big kids, or um adults, those who like their television shaken not stirred.

Target Demographic: Under 40 / Kids U13 (Daytime).

Format / Tech Playout: Did not respond.

2021 Ratings Share / Demo Performance: #1 commercial multi-channel in kids (0-12) in daytime. Up 32% year-on-year.

Key First Run Titles: South Park, The Late Late Show with James Corden, True Life Crime, Catfish, Ridiculousness, Tosh.0, Game Shakers, Haunted Hathaways, Ryan’s Mystery Playdate.

First-Run Australian Content: Shake Takes.

Recent Success Stories: Movies (Saturday / Tuesday Nights), The Middle.

Upcoming Key Titles: Workaholics.

Upcoming Changes to Playout / New Channels: N/A.

10 Responses

  1. I Think 10 Shake needs a good face lift it has no programs of interest to anybody at all and 10 Peach needs to get rid of a lot of those US Sit Coms Friends – The Big Bang Theory – Ect they should get some good dramas and put them on and give the station a good face lift

    Norman

        1. Exactly. I really liked Bull and I dint like the new show they’ve put on. Also am I to believe that SVU new eps are not on 10 main channel this year? Or are they coming soon? I wish they’d get James Corden off Bold I can only watch it live through 10Play as I can’t get it on any on my tv. And now 10 play doesn’t even have the full episodes to watch if you can’t see them live. Why are they making it so hard to see this brilliant tonight show?

  2. “Key First Run Titles: Neighbours, The Unicorn, Man with a Plan, Charmed, Nancy Drew.”
    What are Key First Run Titles? because Man with a Plan, Charmed and Nancy Drew haven’t been on Peach for quite some time if I’m remembering correctly.

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