Multichannel Survey 2021: 7TWO / 7mate / 7flix
Seven's multichannel suite includes 7mate, the #1 multichannel for survey year to date.
- Published by David Knox
- on
- Filed under News, Top Stories
This week TV Tonight publishes its 10th annual Multichannel Survey, in which each network is asked to complete a list of questions around their various multichannels.
Amongst the 7 multichannel suite is 7mate, the #1 multichannel for survey year to date.
Upcoming titles include Ms Fisher’s Modern Murder Mysteries, Father Brown, Railroad Australia, Gem Hunters Down Under, American Dad & Family Guy.
Here are the responses from Seven for survey year-to-date (excluding Easter and the Olympics weeks).
7TWO
Brand Identity: 7two offers a broad selection of programs covering a variety of genres including; the best new lifestyle content, factual entertainment as well as being the home of Great British mystery drama.
Target Demographic: People 35+
Format / Tech Playout: Did not respond.
2021 Ratings Share / Demo Performance:
Averaging a 4.5% commercial share
7TWO continues the provide the broad female alternative
The number 1 commercial Multi-channel in its W35+ target demo
Averaging a 6% Commercial Share of W35+
Growing target demo share by 0.1 points YOY
7TWO is the number 1 multi-channel for women in 2021
Averaging a 5.1% Commercial Share.
Key First Run Titles: Air Crash Investigations, Ms Fisher Modern Murder Mysteries, Mighty Trains, Murdoch Mysteries.
First-Run Australian Content: Ms Fisher Modern Murder Mysteries, The Amazing Homemakers.
Recent Success Stories: Doc Martin, The Vicar of Dibley, Escape To The Country, Lewis, Bargain Hunt, The Coroner.
Upcoming Key Titles: Penelope Keith’s Hidden Villages, Ms Fisher Modern Murder Mysteries, Father Brown, Escape To The Perfect Town, Frankie Drake Mysteries, The Hotel Inspector.
Upcoming Changes to Playout / New Channels: Did not respond.
7mate
Brand Identity: 7mate caters for all male viewers and offers a broad range of live sport, comedy, animation, blockbuster movies and is the home of many top rating factual programs.
Target Demographic: Men 16-54
Format / Tech Playout: Did not respond.
2021 Ratings Share / Demo Performance:
7mate is the number 1 Multi channel for SYTD in 2021
Leading TTL PPL and all key demos (P25-54, P16-39 & Under 50s)
7mate is averaging a 4.9% Share of TTL PPL
Up 0.2 points YOY
7mate is averaging a commercial share of over 5% for all key demos
7mate continues to dominate the hard to reach male demo of M16-54
Averaging a 7.5% share in 2021
2.7 points more than any other demo
Key First Run Titles: Outback Truckers, Fat Pizza , Housos, Aussie Salvage Squad, Aussie Lobster Men, Desert Collectors Australia, Full Custom Garage, WBBL
First-Run Australian Content: Outback Truckers, Fat Pizza, Housos, Aussie Salvage Squad, Aussie Lobster Men, Desert Collectors Australia, Watch Dogs, Outback Opal Hunters.
Recent Success Stories: Everything.
Upcoming Key Titles: Secrets Of The Supercars, Supercar Customiser: Yianni, Storage Wars, American Pickers, Railroad Australia, Gem Hunters Down Under, Ultimate Rides, Pawn Stars.
Upcoming Changes to Playout / New Channels: Did not respond.
7flix
Brand Identity: 7flix caters for all female viewers and offers a broad range of drama, comedy, reality, docusoap and, of course, movies.
Target Demographic: Women 16-54
Format / Tech Playout: Did not respond.
2021 Ratings Share / Demo Performance: 7flix is averaging a 2.5% commercial share in 2021.
Flix provides the younger alternative with results driven by the key younger demos
Averaging a 3.4% Share of P16-39 and P0-50.
Key First Run Titles: The Voice USA.
First-Run Australian Content: Did not respond.
Recent Success Stories: The Simpsons, Family Guy, American Dad; “every night” movie schedule.
Upcoming Key Titles: The Voice USA, American Dad (All New), Family Guy (All New), Modern Family, My Name Is Earl; targeted, consistent movie schedule.
Upcoming Changes to Playout / New Channels: Did not respond.
9 Responses
Too many ads & blurry images , for me …prefer the DVDs we swap around. One hour of commercial tv is 42 minutes but i can watch 3 episodes to 2 on tv , from dvds .
7 mate – “Recent Success Stories: Everything.” Really?
You have 7mates target demo and playout info wrong way around
Apologies, fixed.
Miss Fisher’s Modern Murder Mysteries are first run Acorn, they aired S2 in June. No mention of Miss Scarlet and the Duke S2, which has been commissioned, and was the last thing I watched on Seven’s secondary channels, that hadn’t been bumped from Seven.
Sport is a big drawcard and I suspect the biggest reason that 7mate is the highest rater. Especially now that we have lost most of the men’s cricket, and Ch 7 prefers to not disrupt their “main” channel, the other sport (usually the superior WBBL, AFLW etc) goes to 7mate.
Personally, for both Seven and Nine I watch more content on the multichannels than their “flagship” shows. Similar for 10, although their offerings on the multis are not as appealing.
Never stop doing these, please 🙂 Find them fascinating, multi-channels are never talked about by the mainstream media outside the networks and platforms like this website.
I do find it frustrating on your behalf that they “did not respond” to say “tech play out”, yet clearly when it came to “ratings performance” were more than happy to spend the time digging up data.
In regards to 7flix, the “success story” of “movies every night” only started a few weeks ago and it was the week where “Men In Black” franchise ran, the channel was over 2% every night, drawing over 4% one night and 3%-4% on the weekend, its best week in a couple of years. Usually averages under 2%. And this is Total People, in the demographics it clearly does very well with 16-39s / females (your pie charts that week showed it actually beat every single multi-channel in all demographics including similarly targeted 7mate, 9Go and 10 Peach). The channel just needs better consistency.
Its about time Prime 7 gives us HD on 7mate please don’t say it cannot be done because you have accidently done it !!
HD should already be standard for all terrestrial television broadcasting channels, not having HD is a bit like maintaining Black and White broadcasting when all the content is made in colour. Terrestrial television broadcasters (FTA) are notoriously measured adopting new formats or broadcast technology, so it’s interesting that Broadcast Australia is carrying out 4K trials of DVB-T2 technology, a second phase of the trials took place in Brisbane and the Gold Coast, Qld. during March and April 2019. The 4K broadcast will use a new mode of Global digital TV tech called ‘extended single frequency’.