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Optus Sport extends deal with Premier League to 2028

FA Women’s Super League (WSL) until 2024 also part of new deal with Optus Sport.

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Optus Sport has extended its exclusive streaming rights to the Premier League to 2028 and FA Women’s Super League (WSL) until 2024.

Every Premier League match will be available to watch live and exclusive, on demand replay, and via  Mini Match edits.

“We are thrilled to be able to significantly extend our exclusive partnership with Premier League and the FA Women’s Super League and continue to bring the best football coverage to more than a million of our passionate and loyal Optus Sport customers,” said Optus CEO, Kelly Bayer Rosmarin.

“This is another proof point that we are continuing to deliver unique customer experiences and exceptional value for our Mobile and Home customers, in addition to our industry-leading Living Network, Australia’s fastest 5G, and our newly launched SubHub, a revolutionary subscription aggregation platform,” she continued.

“In the six years since securing the exclusive Premier League rights, Optus Sport has become the undisputed home of premium European football and has introduced new Australian audiences to the game whilst setting the benchmark on live sports streaming,” said Optus’ VP of TV, Content and Product Development, Clive Dickens.

“Optus Sport has more than doubled its subscribers since 2018, engagement is up over 49% year-on-year and we’ve seen nine of our top 10 most watched matches occurring during 2021. This includes the historic EURO 2020 England vs Italy Final, which broke the Australian record for a live sports streaming event, with almost one million households watching the match live, no single streamed Tokyo Olympic event reached this many households.”

Paul Molnar, Chief Media Officer at the Premier League said: “The Premier League is delighted to extend our partnership with Optus for a further six seasons up to 2027/28. Optus has proven to be an outstanding home for the Premier League in Australia and has helped to grow the fan base of the Premier League and its clubs through market-leading content and impressive innovation. We are looking forward to continuing to work with Optus in the years ahead.”

Optus Sport this week was named Gold Winner for Best Social Media Strategy at the global SportsPro OTT Awards – beating international brands like the NBA and Real Madrid – also picking up Silver in the Platform of the Year category.

4 Responses

  1. I do like Optus Sport, and they are very good at making highlights, extended highlights, mini matches, etc. However, when you are logged in, and pay for their subscription, you still receive ads when you watch it! I got a 15sec ad before I could watch a mini match, then I had an ad over 1 minute at half time. It is ridiculous how they impose ads on subscribers, I hope they remove it.

    However, Optus are still better than Stan and their highlights which are cut terribly.

  2. SBS grew the fan base for European soccer by showing an awful lot of it free to new viewers for decades, now companies are trying to exploit that by moving it behind 4 different pay walls. In terms of volume of top European league Bein wins. Optus has lots most of the soccer it has and to keep the Premier League way from Stan and Paramount they are now handing an estimated $20O+ milliion more to the Premier League, mostly to the English super teams in at the top of Premier League, further driving up the cost of players. Meanwhile the rest of English professional soccer is permanently on the verge of bankruptcy.

  3. It’s interesting to click through to the “Related Post” below which has the original announcement of Foxtel losing these rights to Optus back in 2015. A lot of wailing and gnashing of teeth in there about how terrible it’s all going to be. I don’t think anyone’s suggested recently that they’d want Foxtel to win it back (not that they were in the market for it, as I understand). Optus have done a great job here and the sports “broadcasting” world has really come a long way in the past six years.

  4. Delighted with the news. Football coverage in the country has become fractured with A league on Paramount+, Serie A/la liga/Ligue 1/Bundesliga on Foxtel, UCL/UEL on Stan Sports and EPL/WSL on Optus Sports.

    There were rumours Prime or Netflix would bid for these rights, and that’d have messed it up more. Optus have done a good job with a lot of highlights, reviews, minis, shows over the last 6 years and this would mean more of the same.

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