Report: The Block renewing for 3 years
Reality juggernaut looks set to stay on Nine for some time to come.
The Sydney Morning Herald this week reported Nine is in the midst of renewing The Block for another three seasons.
Industry sources familiar with the deal, who spoke on the condition of anonymity, said Nine had agreed on terms to extend its contract with the program’s makers Julian Cress and David Barbour by about three years.
A deal would come as no surprise given the continued ratings, despite a softer start, that have underpinned Nine’s Q3 and Q4. The show is also a big drawcard for advertisers with plenty of those integration opportunities for advertisers.
Next season is confirmed as the first rural-based season for the show, rumoured to be set for Kyneton, 89km northwest of Melbourne -it isn’t clear if the 3 seasons is on top of 2022 plans.
Meanwhile the Auction for Bronte Court Hampton will screen this Sunday on Nine.
Julian Cress declined to comment.
Nine also declined to comment (as it generally does around all things Block chatter).