Nine secures rights to World Cup -but snubs Women’s cricket.
Nine commercial decision for Men's cricket sends Women's games behind paywall.
Nine has secured broadcast rights to both the 2022 T20 World Cup and 2023 ICC Men’s Cricket World Cup.
The Men’s T20 World Cup begins on October 16 with Australia.
Nine’s Director of Sport, Brent Williams, said: “Any cricket World Cup is a premium event on the international calendar and we’re excited to be the free-to-air home of the 2022 T20 World Cup in Australia and the 2023 World Cup which will be held in India.
“Nine has a long and proud history with cricket and we look forward to that continuing with all Australian and key matches of these prestigious events being broadcast across Nine’s platforms.”
But the the Women’s World Cup, which gets underway in New Zealand later this summer, will instead be streamed exclusively on Foxtel and Kayo.
“Nine’s sub license agreement with Foxtel only includes rights to the Men’s T20 World Cup,” a Channel 9 spokesperson confirmed.
Australian wicketkeeper Alyssa Healy told reporters from Adelaide Oval on Sunday, “Not having it on free-to-air, it kind of excludes a fair chunk of our population who don’t want to pay or can’t afford to pay for subscription TV.
“It’s a little bit of a slap in the face to say we’re not commercially viable … it’s a little bit hard to take in that regard.
“With fans unable to travel, viewerships is probably more relevant than bums on seats right now.”
Sarah Styles, the Director of the Office for Women in Sport and Recreation, posted to Twitter: “Absolutely and utterly the wrong call by Channel 9.”
Cricket journalist Melinda Farrell tweeted: “Well this is disappointing, to say the least. NZ’s border restrictions means few fans and journalists will travel to the WWC and now this. Good job FOX and Kayo are committed to it, cos that’s the only way it can be watched in Aus.”
Source: FOX Sports.