SBS cancels 2022 in-person Upfronts
SBS Upfronts is the latest industry event forced to acquiesce to a changing pandemic.
SBS has been forced to call off its plans for an in-person Upfronts next month.
The broadcaster held off a late 2021 event in the hope of an in-person function on February 16.
“We were really looking forward to sharing a glass of bubbly and some great food with you all in February, but Omicron has other ideas,” SBS advised guests yesterday.
“While we’re not going ahead with out in-person events, you’ll be getting a preview of the amazing content coming to SBS in your inbox on Monday February 21. Stay safe and see you soon!”
SBS would have been the only network to hold an in-person event for 2022 Upfronts, albeit late, but Omicron has thwarted that.