Seven in 3 year deal for NFL

Seven has secured the exclusive Australian free-to-air rights of the National Football League for another three years.

Under the new deal, live coverage will continue across the 2022, 2023 and 2024 seasons.

Head of Network Sport, Lewis Martin, said: “We’re thrilled that Seven will continue as the free-to-air home of the NFL, which is the biggest sport in the US and loved and followed by many Australians.

“Seven’s live and free comprehensive coverage takes viewers inside the action of the current and past seasons, along with exclusive digital content that brings the very best of this incredible sport to fans across Australia.”

Director of International Media at the NFL, Faisal Alsabah, said: “As the NFL continues to grow in popularity in Australia, the NFL is thrilled to continue our existing partnership with Seven, extending our long-term relationship to nearly a decade. NFL fans in Australia will continue to enjoy free access to some of the best NFL content, including the Super Bowl.”

Seven’s partnership with the NFL started in 2014.

Super Bowl LVI is due on February 13 (US) with the halftime show headlined by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar.

Seven’s broadcast of the NFL on Channel 7, 7mate and 7plus will deliver 50 live NFL games each season including weekly Sunday afternoon games in season (broadcast Monday mornings in Australia), plus all the action from the Playoff and Pro Bowl games and one of the biggest sporting events in the world – the Super Bowl.

Australian fans will also have access to exclusive on-demand shows, replays, highlights and bonus content on 7plus, including the weekly live post-match analysis show, NFL Armchair Experts, hosted by Ben Graham, the first Australian to play in a Super Bowl.

Seven’s coverage of the NFL continues to win fans, with the 2021 NFL Super Bowl capital city television audience up 21% in people 25 to 54 and up 5% in total people on 2020. On 7plus, Seven’s Super Bowl broadcast surged even higher year-on-year, up 40% in total people in 2021 verses 2020.