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2021 Ratings: the final word

OzTAM reveals final scoreboard numbers for 2021 with 28 day Consolidated viewing.

OzTAM has now issued the final ratings scoreboard for 2021, including 28 Day Consolidated viewing.

This is based on Calendar year Jan 1 – Dec 31 2021, rather than the 40 week OzTAM survey.

The AFL Grand Final was the biggest audience on Free to Air but NRL tops Subscription TV.

The Tokyo Olympics was also hugely popular for Seven, which finished the year on top.

But once again the power of Bluey is unmistakeable, topping Multichannels, Timeshifted and even strong on Subscription TV.

Mare of Easttown was also a huge hit for Foxtel.

A friendly reminder that playback viewing through TV sets only counts in OzTAM TV ratings if the content is played back at normal speed with the sound on within 28 days of original broadcast: fast-forwarded and muted content are not included in OzTAM Consolidated viewing data.

Report: Free-to-Air Share
Channels: All Free-to-Air Channels
Market: 5 City Metro (aggregate figure)
Demographics: Total People
Day-part: 18:00 – 24:00
Day: 1st January – 31st December 2021
Deliverable: Consolidated 7 and Consolidated 28
Channel Consolidated 7 Consolidated 28
ABC TV 11.6% 11.7%
ABC Kids/ABC TV Plus 2.6% 2.8%
ABC ME 0.4% 0.5%
ABC NEWS 2.0% 2.0%
ABC TV Network 16.6% 17.0%
Seven 20.5% 20.3%
7TWO 3.5% 3.5%
7mate 3.9% 3.8%
7flix 1.8% 1.8%
Seven Network 29.7% 29.5%
Nine 19.6% 19.5%
9GO! 2.4% 2.4%
9Gem 2.6% 2.6%
9Life 2.0% 1.9%
9Rush 1.2% 1.1%
Nine Network 27.7% 27.5%
10 10.9% 10.9%
10 Bold 3.5% 3.5%
10 Peach 2.6% 2.6%
10 Shake 0.6% 0.6%
Network 10 17.7% 17.6%
SBS 5.0% 5.1%
SBS VICELAND 1.4% 1.4%
SBS Food 0.9% 0.9%
NITV 0.2% 0.2%
SBS World Movies 0.8% 0.9%
SBS Network 8.3% 8.4%

 

Report: Top 20 Programs
Channels: All Free-to-Air
Market: 5 City Metro (aggregate figure), Sydney, Melbourne, Brisbane, Adelaide & Perth
Demographics: Total People
Day-part: 02:00 – 26:00
Date: 1st January – 31st December 2021
Deliverable: Consolidated 28
Rank Description (grouped) Channel\Market (r) 5 City Metro Sydney Melbourne Brisbane Adelaide Perth
1 SEVEN’S AFL: GRAND FINAL: MELBOURNE V WESTERN BULLDOGS Seven Network 3,051,000 396,000 1,669,000 216,000 283,000 487,000
2 SEVEN’S AFL: GRAND FINAL: PRESENTATIONS Seven Network 2,713,000 314,000 1,489,000 153,000 272,000 486,000
3 TOKYO 2020 OLYMPIC GAMES: OPENING CEREMONY Seven Network 2,654,000 838,000 939,000 380,000 254,000 244,000
4 SEVEN’S AFL: GRAND FINAL: ON THE GROUND Seven Network 2,280,000 288,000 1,332,000 141,000 205,000 314,000
5 NRL GRAND FINAL DAY -MATCH Nine Network 2,206,000 1,119,000 315,000 561,000 85,000 126,000
6 TOKYO 2020 OLYMPIC GAMES: DAY 9 – NIGHT Seven Network 2,077,000 610,000 722,000 360,000 192,000 192,000
7 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 1ST -MATCH Nine Network 1,933,000 870,000 251,000 614,000 89,000 110,000
8 THE BLOCK -WINNER ANNOUNCED Nine Network 1,907,000 568,000 645,000 352,000 183,000 159,000
9 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 2ND -MATCH Nine Network 1,873,000 977,000 150,000 547,000 87,000 112,000
10 TOKYO 2020 OLYMPIC GAMES: OPENING CEREMONY-LATE Seven Network 1,815,000 541,000 680,000 191,000 192,000 212,000
11 NRL GRAND FINAL DAY -PRESENTATION Nine Network 1,797,000 962,000 209,000 462,000 64,000 99,000
12 TOKYO 2020 OLYMPIC GAMES: DAY 12 – NIGHT Seven Network 1,795,000 493,000 618,000 334,000 171,000 178,000
13 STATE OF ORIGIN RUGBY LEAGUE NSW V QLD 3RD -MATCH Nine Network 1,742,000 903,000 156,000 503,000 90,000 91,000
14 TOKYO 2020 OLYMPIC GAMES: DAY 8 – NIGHT Seven Network 1,703,000 517,000 564,000 300,000 162,000 160,000
15 TOKYO 2020 OLYMPIC GAMES: COUNTDOWN TO OPENING CEREMONY Seven Network 1,665,000 511,000 616,000 235,000 146,000 156,000
16 THE BLOCK -GRAND FINAL Nine Network 1,610,000 461,000 556,000 311,000 146,000 137,000
17 TOKYO 2020 OLYMPIC GAMES: DAY 2 – NIGHT Seven Network 1,591,000 460,000 549,000 258,000 161,000 164,000
18 2021 WIMBLEDON D12 -WOMEN’S FINAL -BARTY V PLISKOVA Nine Network 1,547,000 549,000 464,000 217,000 126,000 190,000
19 TOKYO 2020 OLYMPIC GAMES: DAY 9 – AFTERNOON Seven Network 1,529,000 503,000 434,000 343,000 114,000 136,000
20 TOKYO 2020 OLYMPIC GAMES: DAY 9 – EVENING Seven Network 1,524,000 445,000 533,000 302,000 145,000 98,000

 

Report: Top 20 Programs
Channels: All Free-to-Air Multi Channels
Market: 5 City Metro (aggregate figure), Sydney, Melbourne, Brisbane, Adelaide & Perth
Demographics: Total People
Day-part: 02:00 – 26:00
Date: 1st January – 31st December 2021
Deliverable: Consolidated 28
Rank Description (grouped) Channel\Market (r) 5 City Metro Sydney Melbourne Brisbane Adelaide Perth
1 BLUEY-PM ABC Kids/ABC TV Plus 705,000 149,000 217,000 140,000 75,000 123,000
2 TOKYO 2020 OLYMPIC GAMES: DAY 13 – NIGHT FEED 2 7mate 697,000 188,000 245,000 131,000 66,000 66,000
3 TOKYO 2020 OLYMPIC GAMES: DAY 11 – NIGHT FEED 2 7mate 645,000 156,000 239,000 138,000 63,000 50,000
4 TOKYO 2020 OLYMPIC GAMES: DAY 15 – LATE NIGHT FEED 2 7mate 638,000 141,000 249,000 118,000 66,000 64,000
5 TOKYO 2020 OLYMPIC GAMES: DAY 13 – EVENING FEED 2 7mate 589,000 204,000 186,000 123,000 42,000 34,000
6 TOKYO 2020 OLYMPIC GAMES: DAY -1 – LATE NIGHT 7mate 588,000 203,000 194,000 62,000 68,000 61,000
7 TOKYO 2020 OLYMPIC GAMES: DAY 1 – LATE AFTERNOON FEED 2 7mate 527,000 152,000 196,000 76,000 59,000 44,000
8 TOKYO 2020 OLYMPIC GAMES: DAY 10 – NIGHT FEED 2 7mate 499,000 125,000 153,000 102,000 61,000 57,000
9 SEVEN’S AFL: SATURDAY AFTERNOON FOOTBALL 7mate 492,000 49,000 245,000 34,000 73,000 91,000
10 BLUEY-EV ABC Kids/ABC TV Plus 487,000 142,000 136,000 85,000 46,000 78,000
11 TOKYO 2020 OLYMPIC GAMES: DAY 12 – EVENING FEED 2 7mate 481,000 148,000 142,000 118,000 35,000 39,000
12 TOKYO 2020 OLYMPIC GAMES: DAY -1 – NIGHT 7mate 476,000 166,000 144,000 62,000 60,000 44,000
13 TOKYO 2020 OLYMPIC GAMES: DAY 14 – EVENING FEED 2 7mate 466,000 107,000 180,000 119,000 30,000 30,000
14 TOKYO 2020 OLYMPIC GAMES: DAY 5 – NIGHT FEED 2 7mate 463,000 156,000 139,000 86,000 44,000 38,000
15 TOKYO 2020 OLYMPIC GAMES: DAY 3 – NIGHT FEED 2 7mate 459,000 136,000 120,000 92,000 47,000 65,000
16 TOKYO 2020 OLYMPIC GAMES: DAY 11 – LATE NIGHT FEED 2 7mate 440,000 109,000 159,000 69,000 46,000 57,000
17 TOKYO 2020 OLYMPIC GAMES: DAY 2 – NIGHT FEED 2 7mate 438,000 145,000 128,000 78,000 46,000 40,000
18 TOKYO 2020 OLYMPIC GAMES: DAY 15 – NIGHT FEED 2 7mate 433,000 239,000 143,000 51,000
19 TOKYO 2020 OLYMPIC GAMES: DAY 10 – EVENING FEED 2 7mate 411,000 105,000 129,000 101,000 42,000 34,000
20 BLUEY-AM ABC Kids/ABC TV Plus 410,000 113,000 121,000 69,000 39,000 68,000

 

Report: Top 20 Most Time Shifted to 28 Programs
Channels: All Free-to-Air
Market: 5 City Metro (aggregate figure)
Demographics: Total People
Day-part: 02:00 – 26:00
Date: 1st January – 31st December 2021
Deliverable: Consolidated 28, Consolidated 7 and Overnight
Rank Description (grouped) Channel/Network Consolidated 28 Consolidated 7 Overnight Time Shift 8-28 000s Time Shift to 28 000s Consolidated 28 % increase on Consolidated 7 Consolidated 28 % increase on Overnight
1 BLUEY-PM ABC Kids/ABC TV Plus 705,000 424,000 102,000 281,000 604,000 66.3% 594.0%
2 FISK-EV ABC TV 1,009,000 829,000 544,000 180,000 464,000 21.8% 85.3%
3 BLUEY-EV ABC Kids/ABC TV Plus 488,000 342,000 128,000 145,000 359,000 42.5% 280.2%
4 THE HANDMAID’S TALE SBS Network 428,000 320,000 134,000 108,000 294,000 33.9% 220.3%
5 LEGO MASTERS -WED Nine Network 1,047,000 944,000 766,000 103,000 281,000 10.9% 36.7%
6 LEGO MASTERS -LAUNCH Nine Network 1,096,000 1,025,000 834,000 71,000 262,000 7.0% 31.3%
7 BLUEY-AM ABC Kids/ABC TV Plus 412,000 294,000 164,000 118,000 247,000 40.1% 150.5%
8 BLOODLANDS SBS Network 301,000 213,000 95,000 88,000 206,000 41.3% 216.8%
9 LEGO MASTERS -TUE Nine Network 922,000 855,000 723,000 67,000 199,000 7.8% 27.5%
10 LEGO MASTERS -MON Nine Network 955,000 880,000 757,000 75,000 198,000 8.5% 26.1%
11 OLD PEOPLE’S HOME FOR 4 YEAR OLDS-EV ABC TV 773,000 725,000 579,000 49,000 195,000 6.7% 33.6%
12 MARRIED AT FIRST SIGHT -THU Nine Network 952,000 924,000 772,000 28,000 180,000 3.1% 23.4%
13 MARRIED AT FIRST SIGHT -GRAND REUNION -SUN Nine Network 1,045,000 1,031,000 865,000 14,000 180,000 1.4% 20.8%
14 EXPOSED: THE GHOST TRAIN FIRE-EV ABC TV 594,000 537,000 416,000 56,000 178,000 10.5% 42.8%
15 INNOCENT-EV ABC TV 525,000 431,000 348,000 94,000 177,000 21.8% 50.9%
16 LEGO MASTERS -WINNER ANNOUNCED Nine Network 1,176,000 1,104,000 1,001,000 72,000 175,000 6.5% 17.5%
17 DES-EV ABC TV 587,000 511,000 413,000 76,000 174,000 14.9% 42.2%
18 MS REPRESENTED WITH ANNABEL CRABB-EV ABC TV 676,000 605,000 504,000 71,000 173,000 11.7% 34.3%
19 MIDSOMER MURDERS-EV ABC TV 586,000 530,000 415,000 55,000 171,000 10.4% 41.2%
20 LEGO MASTERS -SUN Nine Network 970,000 903,000 801,000 67,000 169,000 7.4% 21.0%

 

Report: Top 20 Programs
Channels: All Subscription Channels
Market: National STV
Demographics: Total People
Day-part: 02:00 – 26:00
Date: 1st January – 31st December 2021
Deliverable: Consolidated 28
Rank Description Channel\Market (r) National STV
1 LIVE: NRL: PF STORM V PANTHERS FOX LEAGUE 472,000
2 LIVE: NRL: PF RABBITOHS V SEA EAGLES FOX LEAGUE 452,000
3 LIVE: NRL: SF PANTHERS V EELS FOX LEAGUE 447,000
4 LIVE: AFL SF#1 BRISBANE V WESTERN BULLDOGS FOX FOOTY 439,000
5 LIVE: AFL PF#1 MELBOURNE V GEELONG FOX FOOTY 432,000
6 LIVE: THE ASHES: AUS V ENG 3RD TEST D2 FOX CRICKET 429,000
7 LIVE: THE ASHES: AUS V ENG 2ND TEST D2 FOX CRICKET 399,000
8 LIVE: NRL: QF PANTHERS V RABBITOHS FOX LEAGUE 395,000
9 LIVE: THE ASHES: AUS V ENG 2ND TEST D5 FOX CRICKET 394,000
10 LIVE: AFL PF#2 PORT ADELAIDE V W. BULLDOGS FOX FOOTY 392,000
11 LIVE: THE ASHES: AUS V ENG 3RD TEST D2 FOX CRICKET 388,000
12 LIVE: THE ASHES: AUS V ENG 3RD TEST D1 FOX CRICKET 379,000
13 LIVE: AUS V IND 3RD TEST DAY 3 FOX CRICKET 377,000
14 LIVE: THE ASHES: AUS V ENG 3RD TEST D1 FOX CRICKET 375,000
15 LIVE: MOTORSPORT: SUPERCARS BATHURST RACE 31 FOX SPORTS 503 374,000
16 LIVE: AUS V IND 3RD TEST DAY 4 FOX CRICKET 371,000
17 LIVE: THE ASHES: AUS V ENG 2ND TEST D4 FOX CRICKET 368,000
18 LIVE: NRL: SF SEA EAGLES V ROOSTERS FOX LEAGUE 367,000
19 LIVE: STUMPS: THE ASHES WRAP FOX CRICKET 366,000
20 LIVE: THE ASHES: AUS V ENG 2ND TEST D3 FOX CRICKET 364,000

 

Report: Top 20 Most Time Shifted to 28 Programs
Channels: All Subscription Channels
Market: National STV
Demographics: Total People
Day-part: 02:00 – 26:00
Date: 1st January – 31st December 2021
Deliverable: Consolidated 28, Consolidated 7 and Overnight
Rank Description Channel\Market Consolidated 28 Consolidated 7 Overnight Time Shift 8-28 000s Time Shift to 28 000s Consolidated 28 % increase on Consolidated 7 Consolidated 28 % increase on Overnight
1 MARE OF EASTTOWN FOX SHOWCASE 184,000 55,000 13,000 129,000 171,000 232.9% 1357.7%
2 MARE OF EASTTOWN FOX SHOWCASE 178,000 57,000 14,000 121,000 164,000 211.9% 1196.2%
3 MARE OF EASTTOWN FOX SHOWCASE 165,000 82,000 15,000 83,000 149,000 101.8% 966.4%
4 MARE OF EASTTOWN FOX SHOWCASE 163,000 62,000 16,000 101,000 146,000 164.2% 891.4%
5 BLUEY CBeebies 165,000 153,000 20,000 12,000 146,000 7.7% 746.9%
6 MARE OF EASTTOWN FOX SHOWCASE 154,000 84,000 17,000 70,000 137,000 83.7% 794.2%
7 MARE OF EASTTOWN FOX SHOWCASE 141,000 47,000 10,000 93,000 130,000 197.4% 1239.5%
8 BLUEY CBeebies 129,000 14,000 3,000 115,000 126,000 839.4% 4293.9%
9 BLUEY CBeebies 116,000 5,000 0 111,000 116,000 2019.9%
10 BLUEY CBeebies 118,000 6,000 4,000 112,000 114,000 1834.0% 3175.3%
11 BLUEY CBeebies 114,000 6,000 0 108,000 114,000 1696.1%
12 BLUEY CBeebies 109,000 61,000 5,000 48,000 104,000 78.4% 2192.9%
13 BLUEY CBeebies 103,000 0 0 103,000 103,000 32954.1%
14 BLUEY CBeebies 115,000 70,000 14,000 46,000 101,000 65.6% 708.6%
15 BLUEY CBeebies 98,000 2,000 0 96,000 98,000 4073.2%
16 BLUEY CBeebies 97,000 2,000 0 96,000 97,000 6233.0%
17 MARE OF EASTTOWN FOX SHOWCASE 108,000 62,000 12,000 46,000 96,000 73.8% 812.3%
18 THE WHITE LOTUS FOX SHOWCASE 105,000 30,000 10,000 75,000 95,000 248.5% 944.9%
19 DEATH IN PARADISE BBC First 158,000 157,000 63,000 1,000 95,000 0.8% 149.8%
20 BLUEY CBeebies 95,000 39,000 0 56,000 95,000 144.5%

© OzTAM Pty Limited 2022. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM.

6 Responses

  1. It appears that all of the top 20 subscription programs were also shown live on FTA.
    I guess sports fans paid subscriptions so they could watch matches that were exclusive to FoxSports during the year.
    Also, I think there were no local ODI or T20 internationals in 2021 which FoxSports has exclusives.

    1. The reason people watch sport on Fox rather than FTA is that it is ad free during play on Fox. It is a sports telecast, not a running advertorial that cuts in every time there is a goal, try, wicket or end of an over…

      1. Agreed. I will always watch sport on Foxtel over FTA – trying to watch the AFL on Ch7 is one of the most painful experiences with ad breaks as soon as a goal is kicked and no replay of the play. I’d also say that the commentary teams on Foxtel are so much better than FTA, but with the AFL we still have to put up with the boring Ch7 commentary team in their shared broadcasts.
        Would be interested to know if Foxtel ever release any details of their 4K channel viewership, as even when there’s a full weekend of live sport you’re lucky to see a handful of games played live (AFL & NRL). It looks so good in 4K, but just rarely get to enjoy it.

          1. Thanks for your comments which is definitely true for many viewers.
            But remember, Fox has paid (literally) billions to have a monopoly on most AFL and NRL and all ODI’s. If Fox advert-free coverage and commentary was so much better than FTA, in the eyes of sports-hungry fans, all these matches could be on Channel 7. But Fox relies on the monopoly to get the eyeballs and $$$, not a better product.

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